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0-9
2d advertising
A
ARPDAU (Average Revenue Per Daily Active User)
Advertising Management
Ad Exchange
Advertorial: definition and guide
Ad impressions
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B
Bot Traffic
Black hat ppc
C
Cost Per Completed View (CPCV)
Contextual Targeting
Cost Per Result (CPR)
Call to action (CTA)
CPA Marketing
Cost per day (CPD)
Cost per lead (CPL)
Cost per install (CPI)
Cost per sale (CPS)
Cost per mille (CPM)
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D
Demand-Side Platform (DSP)
Dayparting
Data-driven attribution (DDA)
Direct response copywriting
Dynamic display ads
Dynamic search ads (DSA)
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E
Enhanced cost per click (ECPC)
Earnings per click (EPC)
F
First-Price vs. Second-Price Auctions
I
In-App Purchase (IAP)
iGaming
Ip-targeting
L
Lifetime Value — LTV or CLV
N
Native Ads
O
Offerwall Ads
OEM Advertising
P
Playable Ads
Programmatic Audio Ads
Programmatic Advertising
Pop traffic
R
RevShare
Return On Investment (ROI)
Retargeting
S
Search Arbitrage
Skyscraper ads
T
Traffic Monetization
V
Viewable Cost Per Mille (vCPM)
Vignette ads
W
Web3 marketing
Z
Zero click traffic