Advertiser
Publisher
SSP
Media Kit
Blog
Glossary
Contacts
FAQ
EN
DE
JP
RU
ES
PT
CN
REGISTER
SIGN IN
Publisher
Advertiser
Home
›
Glossary
Glossary
0-9
A
B
C
D
E
I
L
N
P
R
S
V
W
Z
View all
0-9
2d advertising
A
Advertorial: definition and guide
Ad impressions
B
Black hat ppc
C
Call to action (CTA)
CPA Marketing
Cost per day (CPD)
Cost per lead (CPL)
Cost per install (CPI)
Cost per sale (CPS)
Cost per mille (CPM)
show more
hide
D
Data-driven attribution (DDA)
Direct response copywriting
Dynamic display ads
Dynamic search ads (DSA)
E
Enhanced cost per click (ECPC)
Earnings per click (EPC)
I
iGaming
Ip-targeting
L
Lifetime Value — LTV or CLV
N
Native Ads
P
Pop traffic
R
Retargeting
S
Skyscraper ads
V
Vignette ads
W
Web3 marketing
Z
Zero click traffic
Cookie Policy
This website uses cookies to ensure you get the best experience on our website.
Accept
Deny