Glossary

0-9
2d advertising
A
Average Order Value (AOV): A Comprehensive Guide
Augmented Product
Ad Space
Ad Serving
Ad Slot
B
Buying Behavior: A Comprehensive Guide
Banner Blindness
Bot Traffic
Black hat ppc
C
Cost Per View (CPV)
Cookieless Tracking
Cost Per Completed View (CPCV)
Contextual Targeting Advertising
Cost Per Result (CPR)
D
Display Fraud
Demarketing: A Comprehensive Guide to Controlling Demand
DoubleClick for Publishers (DFP)
Data Segmentation: A Comprehensive Guide
Digital Out-of-Home (DOOH) Advertising
E
Enhanced cost per click (ECPC)
Earnings per click (EPC)
F
First-Price vs. Second-Price Auctions
I
In-App Purchase (IAP)
iGaming
Ip-targeting
L
Look-alike Modeling: A Comprehensive Guide
Lifetime Value — LTV or CLV
N
Native Ads
O
Over-The-Top (OTT) Definition and Guide
Online Reputation Management (ORM) and its Role in Digital Marketing
Offerwall Ads
OEM advertising
P
Proxy and VPN traffic
Postback
Playable Ads
Programmatic Audio Ads
Programmatic Advertising
R
RevShare
ROI (Return On Investment)
Retargeting
S
Squeeze Pages: Ultimate Guide
Smart CPM
Search Arbitrage
Skyscraper ads
T
Traffic Monetization
U
Unique Selling Point (USP) — The Key to Standing Out
V
Viewable Cost Per Mille (vCPM)
Vignette ads
W
Web3 Marketing: The Evolution of Digital Marketing in the Decentralized Era
Z
Zero click traffic