One industry shines as a vibrant and prosperous domain in affiliate marketing: iGaming. Here, we will explore the realm of iGaming affiliate marketing, illuminating the essence of iGaming and unraveling the pathways for affiliate marketers to thrive in this dynamic sphere.

What Is iGaming?

iGaming, short for “internet gaming,” is an expansive online industry that encompasses a variety of digital gambling activities, including casino games, poker, sports betting, and more. It’s all about placing bets and wagers in a virtual environment rather than at physical casinos or betting shops. The convenience of iGaming allows players to participate from the comfort of their own homes, on their smartphones, or via their computers, making it a rapidly growing and popular sector.

How Does iGaming Affiliate Marketing Work?

iGaming affiliate marketing is a fascinating aspect of the iGaming industry. It’s like a win-win collaboration between individuals or entities that promote online gambling platforms (affiliates) and the actual iGaming operators (online casinos or sportsbooks).

Affiliate Promotion

Affiliates create websites, blogs, social media channels, or other platforms to provide information, tips, and reviews related to iGaming. They may also use various marketing techniques to attract potential players.

Attracting Traffic

Affiliates work on attracting traffic to their platforms through content creation, search engine optimization, pay-per-click advertising, or social media marketing. They often focus on a specific niche, such as online slots or live poker, to target a particular audience.

Partnering with iGaming Operators

Affiliates partner with iGaming operators (online casinos, betting sites) through affiliate programs. These programs provide unique tracking links that affiliates use to send potential players to the iGaming site.

Player Acquisition

When visitors follow the affiliate’s tracking link and sign up or make deposits on the iGaming site, the affiliate earns a commission. This is typically based on the revenue generated by the referred player, often referred to as Revenue Share.

Revenue Models

Affiliates can opt for various revenue models, such as revenue share, CPA (Cost Per Acquisition), or hybrid deals, depending on the affiliate program’s terms and their preferences.

Transparency and Reporting

Affiliate programs provide affiliates with detailed reporting, allowing them to track the performance of their referrals and understand their earnings.

Compliance and Regulations

IGaming affiliates must adhere to regional and global regulations and ensure responsible gambling practices in their marketing efforts.

Best Niches to Choose

Choosing the right niche is like selecting the foundation of your affiliate marketing strategy. The iGaming industry offers a vast array of niches to consider, and it’s crucial to pick the one that suits your expertise and passion. Here are some of the best niches within the iGaming affiliate marketing realm:

Online Casinos

Online casinos are a classic and lucrative niche. They offer a wide range of games, from slots to poker and roulette. Casino enthusiasts abound, making it a highly competitive but rewarding field.

Sports Betting

Sports betting is another popular niche, especially during major sports events. If you’re a sports enthusiast and can provide valuable insights and tips, this niche can be very profitable.


Poker has a dedicated following, and there’s a substantial market for poker-related content. Consider creating a niche site that offers poker strategy, reviews, and promotions.


Online slot games are massively popular. There’s a slot machine for every theme and preference. Focusing on slot reviews and strategies can draw in a broad audience.

Live Casino

Live casino games offer an immersive and social gaming experience. Players love the interaction with real dealers, making this niche appealing.

eSports Betting

eSports is a rapidly growing niche. If you understand the world of competitive gaming and can provide valuable insights, this could be your niche.

iGaming Affiliate Payment Models

Understanding the payment models is crucial for your success as an iGaming affiliate. Different models work for different affiliates, so let’s explore some of the common ones:

Revenue Share

How it works: Revenue share means you earn a percentage of the net revenue generated by the players you refer. This can range from 20% to 50% or even higher.

When it’s a good choice: Revenue share is an excellent choice if you’re in it for the long run and trust the iGaming platform to retain your referred players. It offers ongoing income as long as your players keep playing.

Cost Per Acquisition (CPA)

How it works: With CPA, you earn a fixed fee for each player you refer who meets specific criteria, such as making a first deposit or reaching a particular activity threshold.

When it’s a good choice: CPA can be a quick way to make money if you’re confident in your ability to drive high-quality players to the platform. It’s ideal for affiliates who focus on player acquisition.

Hybrid Deals

How it works: Hybrid deals combine both revenue share and CPA. You earn a one-time fee for acquiring players and also a percentage of their revenue over time.

When it’s a good choice: When you want to secure some immediate income while also benefiting from long-term revenue. It’s a balance between short-term and long-term gains.

Sub-Affiliate Commissions

How it works: You can also earn a commission by referring other affiliates to the program. You’ll receive a percentage of their earnings.

When it’s a good choice: If you have connections in the affiliate marketing world and can bring in new affiliates, sub-affiliate commissions can be an excellent source of passive income.

Bottom Line

iGaming affiliate marketing offers exciting opportunities for both affiliates and the iGaming industry. It allows players to enjoy casino games, sports betting, and more from the comfort of their devices. This article explored the mechanics of iGaming affiliate marketing, emphasizing the crucial steps affiliates take to promote online gambling platforms while adhering to regulations. Selecting the right niche was highlighted as fundamental to an affiliate’s strategy.

Payment models, including revenue share, CPA, hybrid deals, and sub-affiliate commissions, were discussed, each offering distinct benefits. Success in iGaming affiliate marketing depends on niche choice and payment model alignment, alongside compliance and responsible gaming practices. With dedication, this dynamic field promises growth and success.

iGaming FAQ

What is an iGaming affiliate?

An iGaming affiliate is an individual or entity that partners with online gambling platforms to promote their services and earn commissions for referring players to these platforms. Affiliates use various marketing strategies, such as content creation, SEO, and advertising, to attract and drive traffic to gambling sites.

What is the best affiliate software for iGaming?

Affilka is a specialized affiliate management software platform tailored for the iGaming industry. It serves as your comprehensive performance marketing tool to efficiently oversee affiliates, monitor their advertising campaigns, analyze player activity, optimize marketing expenditures, and ensure timely disbursement of affiliate rewards.

How do you become a gambling affiliate?

To become a gambling affiliate, you typically need to sign up with an iGaming affiliate program offered by an online casino, sportsbook, or other gambling platform. Once accepted into the program, you receive unique tracking links to promote the platform, and you can begin creating content, attracting traffic, and referring players to start earning commissions.

How much do gambling affiliates make?

The income of gambling affiliates can vary widely depending on factors like the chosen niche, the quality of traffic they attract, and the commission structure of the affiliate program. Some affiliates earn a few hundred dollars per month, while others with successful strategies and substantial traffic can make thousands or even tens of thousands of dollars monthly.