Dayparting

Assume you have a local grocery shop, and your opening hours are different from those of your competitors in the area. So, you will try to advertise your opening hours to let people know that you are available. After all, it’ll give you a substantial competitive advantage over rival shopkeepers in the market. But how do you inform potential shoppers about your unique opening hours? It can be done by using social media apps shrewdly and posting your time-in and time-out updates regularly. This process is called dayparting and is hugely beneficial in improving your business’s efficiency.

What is Dayparting?

Dayparting is a pay-per-click (PPC) marketing strategy by which you plan promotions and run your ads on specific seasons of day or certain days of the week. It helps you reach people who might be interested in purchasing your products or services. 

For instance, assuming you’re advertising your store to nearby customers in an area, you can utilize dayparting to guarantee that your advertisements only run on TV when your audience is watching. 

There are different ways of using dayparting, yet the objective is consistently something very similar: expanding results by timing promotional campaigns right and informing your target customers when you are probably going to be open.

Why you should use Dayparting?

People use dayparting to coordinate their advertisements with purchasers’ media utilization designs. For instance, they might put advertisements during daytime TV programs when parents at home are bound to sit in front of the television or run promotions at night during early evening hours when workers tend to tune in to watch their favorite TV shows.

Dayparting can likewise be utilized to target toddler gatherings. For instance, promotions for children’s sites might be set during Saturday morning kid’s shows, while advertisements for grown-up individuals might be put on during late-evening programming.

How to set Dayparting on Google Ads?

But how do you set dayparting on Google? Setting up dayparting on Google Ads will give you greater control over when your advertisements will be displayed to your target audience. Here is a step-by-step instruction guide for setting up dayparting on Google:

  • Sign in to your Google account: Go to ads.google.com by signing in with your Google account credentials.
  • Explore your goal settings: Select the goal for which you need to set up dayparting.
  • Go to the ‘Settings tab’: When you’re in the ‘Objectives dashboard’, click on the ‘Settings’ tab.
  • Select the objectives you need to edit: Assuming you’re dealing with different objectives, guarantee you’re in the right one.
  • Click on ‘Promotion plan’: In the settings menu, search for the ‘Promotion plan’ option and click on it.
  • View current promotion booking (if any): On the off chance that you’ve recently set up dayparting, you’ll see your ongoing advertisement plan here. If not, it will be unfilled.
  • Click on the blue ‘Promotion Timetable’ button: This button lets you create another advertisement plan.
  • Set your promotion plan: You’ll see a lattice addressing the times of the week and the hours of the day. You can indicate the days and times when you’d instead your ads show by tapping on the framework squares and choosing the best time range.
  • Set bid changes: You can likewise change your offers for explicit days or times by tapping on the bid change segment close to each time range you’ve indicated. This permits you to increase or lessen your offers for specific times or days of the week.
  • Save your changes: When you’re done setting up your promotion plan and any bid changes, click on the ‘Save’ button to apply your changes.
  • Screen and streamline: After setting up dayparting, routinely screen the presentation of your promotions during various times and days of the week. Change your promotion timetable and bid changes on a case-by-case basis to streamline your mission execution.

How to set Dayparting on Clickadu?

Follow these simple steps:

  • Sign in to your Clickadu account: Go to clickadu.com and sign in utilizing your valid credentials.
  • Go to the ‘Campaigns’ tab: Find the campaign for which you need to set up dayparting.
  • Access Zones & Additionals: Open ‘Campaign Schedule’ to determine the days and times when you’d prefer your advertisements to be shown.
  • Save your changes: After setting up your promotion plan, save the progress applied to your campaign.
  • Contact your manager: Reach out to your personal manager if you have any issues setting up your schedule.

FAQ

What is dayparting in marketing?

Dayparting is a way to schedule ads in such a way that they appear at a unique point on a day when your target audience is most active. 

What is the meaning of daypart?

Daypart essentially means a specific part of the day.

What is daypart targeting?

Daypart targeting is a strategy modern-day advertisers use to use ads on a given day effectively. This encourages the effectiveness of the ads and saves costs as well. 

What are the benefits of Dayparting?

Using dayparting in promotional activities has outstanding benefits, such as:

Exponential Return On Investment: 

By focusing on shoppers when they are generally open to advertising messages, sponsors can see improvement in the outcomes of their marketing campaigns.

Better reach: 

Dayparting can assist promoters with arriving at explicit interest groups that they will most likely be unable to arrive at through other means. For instance, promotions set during well-known television projects or occasions can contact enormous quantities of individuals who may not be presented to the publicist’s message in any case.

Better Visibility: 

Dayparting can make promotions more compelling by guaranteeing that they are seen by the perfect individuals brilliantly.

Example of Dayparting

A very precise and effective example of dayparting is a company showing ads about their newly launched product or service at a particular time of the day. They can do this simply by researching the behavioral aspect of their target audience. They should also try looking at insights like watch hours, age group, proximity, etc. 

What is The Time Of The Day Targeting?

This strategy is vital for time-related products. This can be further expanded to seasonal products as well. Advertisers have to identify the perfect time for the product to get the most visibility and reach.