Earnings per click (EPC)

According to research, 79% of marketers utilize affiliate marketing to boost engagement, and 83% use it to boost brand visibility. However, 95% of affiliate marketers fail or drop out due to a get-rich mindset, poor focus, and an unsuitable earning plan.

But the good news is that you can ensure success with realistic expectations and the earning-per-click formula! With EPC, you can unlock valuable data to determine whether the product you want to sell will result in profits or failure. 

So, in today’s article, we’ll dive into EPC affiliate marketing’s basics, formula, and effortless ways to improve it. Further in the blog, we’ll answer the earning-per-click-related queries:


A Quick Glance at EPC

In affiliate marketing, Earnings-per-click, or EPC, is an insightful metric that displays the average revenue you earn when a prospect clicks on your link. With this value, marketers can determine their earning potential, allowing them to invest their time, money, and energy in a worthwhile product.

Moreover, many affiliate marketing networks showcase earning-per-click to facilitate the evaluation and comparison of the earning potential of merchants. So, if you’re running an affiliate program, EPC is crucial to ensure the success of your marketing and advertisement campaigns. 


How to Calculate EPC?

Calculating your earning-per-click is super simple! Here’s the formula to determine your revenue:

Earning Per Click = Total Revenue Earned from Your Affiliate Link / The Number of Clicks on Your Affiliate Link

how to calculate EPC

For instance, you’re running a pay-per-click campaign to promote your affiliate product. After a month, you count your total profit to be $150 from the 60 clicks on your affiliate link. So, using the EPC formula, you can calculate your EPC as follows:

  • The total revenue earned is $150, and the total clicks are 60 
  • Now we divide the two values: 150/60
  • Thus, your EPC in affiliate marketing is $2.5 

However, if you want to forecast your EPC campaign’s success without knowing the number of clicks you will earn, you can use the following formula to yield similar results:

EPC = Average Revenue per Sales * Average Conversion Rate


How Can You Increase Your EPC?

Now that you’ve learned to calculate your EPC let’s dive into ways to improve it:

Re-engage Lost Visitors

Start by creating an attention-grabbing, tailored popup to display your affiliate product. The best way to leverage these is using exit-intent popups or banner ads.

So, when a visitor visits the web page, your popup will instantly appear when they show low intent to click on your affiliate link. The exit-intent ad includes an enticing offer with a clear call to action directing the prospects to your affiliate product/service.

Therefore, you’ll make money through your affiliate link if the visitor converts!

Take Advantage of Floating Bars

Afraid that popups will ruin your website’s UX? Worry not: you can replace intrusive popups with seamless and efficient floating bars!

The best part of floating bars is showcasing your product without interrupting the visitor’s buying experience. We recommend adjusting popups for different pages instead of sitewide.

Integrate Affiliate Links in Your Blogs

You can drive significant amounts of organic traffic to your affiliate links by creating informative and top-notch content on your website. While crafting your articles, ensure you follow SEO best practices, including keyword research and link-building, to rank higher and attract more visitors.

As a result, you can incorporate your affiliate links into your website content, articles, and blog posts to encourage readers to click, thus growing sales and revenue!

Add Links to the Highest Bidder

The affiliate marketing landscape is flowing with the competition. But that’s what increases your earnings-per-click!

For this reason, marketers must link to the highest-paying merchants to ensure adequate payouts.

Embed Affiliate Links in Your Emails

Linking affiliate links into emails is an excellent way to boost sales, but they can as easily get you banned from your service provider. So, how do you avoid this?

Simple: ensure you don’t mass-send affiliate links to a randomized list of people. It shows email service providers you’re untrustworthy and makes your emails look like scams.

Craft trustworthy and high-quality emails that highlight your affiliate product.

For instance, you can send welcome emails, share new content, grow customer relationships, and more! We recommend creating an automated email series and setting pre-defined triggers, allowing you to save time and boost efficiency. 



Let’s explore common queries:


What is EPC?

EPC is an abbreviation for Earnings Per Click, which refers to a value that tells affiliate marketers their potential profit. It’s a crucial metric for affiliate marketers because it shows their expected revenue for a specific number of clicks.

EPC Formula 

Earning-per-Click can be calculated by using the formula:

EPC = Total Revenue Earned through Commissions / Number of Clicks on Your Affiliate Links

What is “Good” Earnings Per Click?

In two words: it depends! The ideal earning-per-click can vary across industries, niches, audiences, and merchants. 

Therefore, we recommend testing the differences in your niche and optimizing to increase EPC on the highest-performing offers. So, if you’re running a campaign to an affiliate sales page, you’ll want to ensure your EPC is higher than the CPC (cost-per-click).


Key Takeaways: Earning Per Click in Digital Marketing

Here’s a quick review of everything we learned:

  • Earnings-per-Click is an insightful metric representing the average revenue earned per click on your affiliate link.
  • The EPC in affiliate marketing uses the formula: “EPC = Total Revenue from Your Affiliate Link/ Number of Clicks on Your Affiliate Link.”
  • Improving your EPC is vital to attracting more sales and growing your revenue. The best way to do this is by re-engaging lost visitors, using floating bars, and integrating links.
  • A “good” earning-per-click metric varies depending on the niche, audience, and website. 


The Bottom Line

Hopefully, you’ve learned the ins and outs of earning-per-click, its formula, and ways to improve it. So, if you’re ready to grow your sales, you can optimize it by re-engaging lost visitors, embedding links in emails or blogs, and using floating bars.

Remember to use the formula we discussed to determine your earning-per-click.