Imagine you start working as a graphic designer, and a small business hires you for this gig. You create a logo for your new employer that goes viral. As a result, the company attains new levels of global recognition. But here’s the hard part: you only get the money promised in your original contract with the company. It can be a major blow to your motivation, making you less cheated by your employer.

However, the company did nothing wrong since you, the graphic designer, willingly accepted the contract. But don’t lose hope yet; there’s still one solution left to address this issue, called RevShare, i.e., Revenue Share.

What is RevShare?

RevShare is a model where all the income earned on an item or service is dispersed among different participants. Usually, it includes dividing the income between the content creator and the platform hosting the said content.

For instance, in the computerized content industry, platforms like YouTube and Spotify carry out RevShare models where content creators get their fair share of the publicizing or membership income produced by their content. Essentially, the partner will frequently promote various pieces of content on a RevShare platform where the original creator gets commissions due to the deals or leads they bring the organization. 

RevShare is there to facilitate content creators and product developers. This service helps them expand the quality and rarity of their products or services, as higher income generally motivates them to work better and more efficiently.

CPA vs. RevShare

CPA (Cost per Acquisition) and RevShare (Income Sharing) are the two major models used in the field of marketing, yet they vary in the way people involved acquire commissions. In the CPA model, creators get a decent commission when they effectively perform a specific activity, such as creating a product or a service. This model offers an anticipated stream of revenue for all the members involved.

When it comes to RevShare, partners get a piece of the income produced by the clients they’ve hired, usually after working for them for many years.

RevShare allows members to create an automated revenue generation potential based on the clients they hire, creating multiple income streams. So, the income might be less predictable than the CPA model since your profit would depend on the hired client’s conduct and the progress and quality of your products or services.

All in all, CPA favors prizes to definite standard income, while RevShare offers great potential for continuous pay but with less certainty. The differences between the CPA and RevShare models stem from multiple variables, such as the type of product or service offered by the member, which is the main deciding factor here.



Payment Structure

Fixed Payment

A percentage of Revenue Generated







Timing of Payment



Income Potential

Fixed to Workers Action

Better for future passive income




Long Term Benefit



Flexibility Much less control over the salary or income

Depends on the Revenue Generated


RevShare for Small Businesses

Income sharing, or RevShare, presents a convincing method for small businesses to explore the difficult landscape of development and maintainability. RevShare offers a seamless connection between a business platform and its members/partners, wherein the income created from a specific item is distributed among the parties responsible for creating it. For independent companies, this model offers scalability without consumers having to invest in advertisements.

RevShare encourages a feeling of motivation and confidence, improving the financial gain for all partners, which is especially valuable for people with limited funds to promote their products or services. 

Besides, the exhibition-based nature of RevShare guarantees that employees’ efforts are coordinated toward substantial results. This cooperative approach fills business development and develops through organizations, establishing a strong starting point for long-term progress in the high-competition business scene.

RevShare for Freelancers

Income sharing, also known as RevShare, has become an important model for reshaping the scene for freelancers across different platforms. For freelancers, RevShare is a great chance to adjust their rates based on their hard work and dedication.

This model not only gives the possibility of more prominent monetary rewards but also supports joint effort and development as freelancers become essential pieces of the projects to which they add value. However, this model has drawbacks, such as many vulnerabilities concerning income streams and the requirements for clear arrangements to guarantee fair pay. 

In short, RevShare has changed the way clients treat freelancers, boosting shared revenue and encouraging more financial freedom as well as better cooperation between content creators and the platforms hosting this content.

How is RevShare Percentage Calculated?

RevShare rates are usually determined based on the income produced by clients. The calculations done in this regard include increasing the all-out income produced by hired clients based on the agreed-upon rate procured by the whole agreement. For instance, assuming a partner’s RevShare rate lies at 20%, while the client earns $1,000, the member would get $200 (20% of $1,000) as commission.

It’s important to explain whether the RevShare rate applies to net income or the proper rate. It may also rely on factors like client type or item classification. The total span of the RevShare understanding (e.g., lifetime or restricted time) and any other circumstances or prohibitions in this regard must be characterized to keep false impressions at bay.

RevShare Rates Examples

RevShare rates can vary a lot, but they mostly rely on the relevant business, item type, and level of understanding among members and dealers. On social media content platforms, such as YouTube or Facebook, content creators get around 55% to 70% of the promotion income earned by their content, with the platform themselves holding the rest of the revenue cut. 

For member-promoting programs, RevShare rates shift from 5% to 50% or more, depending upon several factors, such as the item’s cost, net revenues, and the severity of competition.

For SaaS organizations, RevShare rates may vary from 20% to 30% of the total membership income produced by the clients. In the gaming business, for example, standard RevShare rates for developers distributing their games on platforms like Steam, Playstore, or App Store commonly range from 70% to 85% of the total deal income, while the platform takes the rest.

Organizations must assess RevShare rates based on different variables like client motivation, transformation rates, and the item’s market interest to determine the expected profit. Arranging higher RevShare rates, given the execution or selectiveness of the end product, can be helpful for creators hoping to amplify their pay.

Clickadu Referral Program

Clickadu offers a unique referral program that allows members to maximize their revenue by bringing new users to the platform. Members earn 5% of their referrals’ income and continue to receive lifetime earnings from the publishers they invite.

Clickadu works as a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers and advertisers. The platform offers various ad formats, including banner ads, popunders, push notifications, in-page push, instant text messages, video pre-roll, and SKIM.

Additionally, Clickadu provides dedicated customer support to help partners achieve their goals and increase their profit potential.

Joining the Clickadu Referral Program is advantageous for members looking to monetize their traffic, especially online. With its diverse ad formats, global reach, and attractive commissions, Clickadu offers a promising platform for affiliates seeking to generate passive income through revenue sharing. Learn how to join the Clickadu Referral Program in our article.


Lastly, we can say that RevShare is a great way to make your workers feel valued for the work they do. If you are a service provider, it means you can enjoy working more, as better rates keep you motivated to work for longer hours.