SSP platform updates: advertiser edition

Dear partners,

It’s been a while since our last update on the new SSP platform features. And we’ve got a lot to tell you about. So let’s go straight to the point.


NEW format! Banner Ads

Happy seventh advertising format, partners! Thanks to the User- and Google-friendliness, banners are definitely still one of the most demanded and convertible formats. And we’ve worked hard to make it even more profitable for our advertisers and publishers.


What is special about our banner ads?

  • Multicreative tool – add up to five creatives for your banner campaign and view statistics in the dashboard for each creative separately
  • Misclicking protection to avoid overpaying for a non-target audience
  • Available for CPC/SmartCPM/CPM pricing models
  • Free tests for CPC pricing model

For now, it’s available in two sizes: 300х250 и 300х100.

P.S. Don’t forget about setting up a target URL for each creative separately so you can track conversions and see what works best for your banner campaign.


Learn more about the newest Clickadu format right here.

Vendors & Models targeting options

Engage your target audience with the new targeting option which allows you to segment users by devices and phone models. Choose between 50+ vendors and models inside our SSP platform.


API updates

Not so long ago we’ve released our global API 2.0 update. However, the changes do not stop there! Now you can also send an API request to edit your campaigns.

Want to know what our API is also capable of? Read the article here.


A quick reminder: API is available by the navigation menu for all the advertisers with the ‘approved’ legal status.

Improving User Experience

The Clickadu team is always working on making our Self-Serve Platform simple and friendly so you can spend less time understanding the settings and operating principles and focus on the main purpose. We hope that these updates will help you with this that.

Mobile Adaptability

It’s becoming easier and easier to use our SSP platform with your mobile device. Now the main page of the platform is made as a widget. You don’t need to go to sections to see your impressions, clicks, and conversions. Check your statistics wherever you are.



Sometimes the simpler a change seems to be, the more benefits you will receive. This is exactly true for this feature inside Advertisers’ SSP platform. Now all the important information (including news and campaign statuses) is automatically displayed as a notification in the right corner of your personal account. Click on the bell icon not to miss it.


Get your account approved faster

To be able to use our platform to the fullest an advertiser has to get ‘approved’ legal status (learn more about KYC). That’s because our moderation team has to be sure that the information provided by you is accurate. Now when registering you can see exactly in which fields you need to change the information in your profile and, as a result, quickly pass the registration stage and verify your account to start promoting your products/offers.

Ready to get started with our Self-Serve Platform and see new features in action?

Author: Dan

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