Double the Speed: Strategies for Advertising During Major Sporting Events in 2024

In the dynamic world of affiliate marketing, keeping up with the latest trends is essential for achieving success. Advertisers and publishers are offered a wealth of opportunities to capitalize on major sporting events around the globe. From the intensity of the IIHF Ice Hockey World Championship to the thrill of the Olympics, these events fascinate audiences worldwide, presenting affiliates with a valuable opportunity to boost their promotional efforts. In this article, we delve into the major sporting events scheduled for the latter half of 2024 and examine strategies to optimize earnings through sports advertising.

Is Advertising During Sports Events Worth a Shot?

With major sporting events, advertisers have a massive audience reach, while fans’ emotional ties to their teams can magnify the effectiveness of advertising messages. Take advantage of the upcoming sporting events by understanding why online advertising conversions tend to increase before these tournaments:

  • Excitement and Anticipation: As the event draws closer, fans are flooded with relevant online content, opening numerous opportunities for various products to be advertised during these events.
  • Increased Online Activity: Tournaments drive up online traffic as fans search news and updates, expanding the potential customer base for advertisers and enhancing conversion prospects.
  • Going Beyond the Boundaries: Advertisers obtain high-quality clicks and conversions outside of their typical channels.

9 Top-Tier Upcoming Sporting Events

1. IIHF Ice Hockey World Championship

When: 10-26 May
Where: CZECHIA, Prague, Ostrava
What: The opening sports event in this compilation holds significant importance for Clickadu as it takes place in our hometown, Prague. The 2024 IIHF Ice Hockey World Championship ranks among the most prestigious gatherings in international ice hockey. Drawing 1.3 billion spectators worldwide last year, it proudly launched our overview of the major sports events of 2024.
Top GEOs: Finland, Sweden Denmark, Central Europe, Baltic countries

Tips 💡
This sporting extravaganza has a clear geographical focus, particularly targeting a European audience with the Scandinavian countries as key regions for engagement. Launching campaigns in other countries during this period might not yield desired results. Additionally, the concluding phase of the NHL playoffs overlaps with this championship, resulting in limited interest in the United States and Canada. Delve into the statistics to identify the countries with the highest viewership for such an event.

2. Formula 1 Monaco Grand Prix

When: 24-26 May
Where: MONACO, Monte Carlo
What: The Formula 1 Monaco Grand Prix stands out as one of the most iconic and recognizable races in global motorsport. The track is one of the main reasons why the Monaco F1 Grand Prix is ​​so famous. Well-known for its tight corners, this circuit is widely recognized as one of the most challenging in the world. In the previous year, the event attracted a global audience of 1.11 million spectators.
Top GEOs: Monaco, Switzerland, UK, Austria, Netherlands

Tips 💡
Formula 1 stands out as one of the less captivating sporting events for betting enthusiasts, given its predictable outcomes. While it may not be as popular among the general betting public, exploring marketing opportunities in this niche could provide a new avenue for engagement. To capitalize on this market, look for betting operators offering racing bets and focus on countries where Formula 1 has the highest viewership.

3. UEFA Champions League Final

When: 1 June
Where: ENGLAND, London
What: The UEFA Champions League Final is considered the culmination of Europe’s premier club football competition. With a massive following of 450 million fans, this outstanding sporting event remains as popular as ever.
Top GEOs: Worldwide

Tips 💡
This premier sporting event garners significant support from betting enthusiasts worldwide, making it an ideal occasion for launching advertising campaigns to reach a broad audience. There are several strategies to consider:

  • Targeting top-viewing GEOs, including Latin America, Germany, France, the Netherlands, Italy, Spain, Portugal, Africa and CIS countries.
  • Implementing focused advertising campaigns for specific matches. For example, utilizing Clickadu’s push notifications to schedule ad displays about an hour before each match to maximize audience engagement while maintaining targeted coverage.
  • Employing dynamic advertising throughout the event, including before, during, and immediately after each match, with suitable creatives. This approach encourages users to place bets at each stage of the sporting event, maximizing engagement and potential conversions.

4. Stanley Cup Finals

When: 3-10 June
Where: USA
What: The Stanley Cup Finals marks the concluding stage of the National Hockey League’s (NHL) Stanley Cup playoffs, featuring a best-of-seven series to decide the Stanley Cup champion. The Stanley Cup, the oldest professional sports trophy in North America, is awarded annually to the league’s playoff champion. With an average of 2.6 million viewers, the event holds impressive anticipation.
Top GEOs: USA, Canada

Tips 💡
American hockey and basketball draw massive global audiences, with prime GEOs centered in the USA and neighboring Canada. Clickadu offers advertising opportunities in legal states where sports betting is permitted. Dive into our article spotlighting the states welcoming such advertising opportunities.

5. NBA Finals

When: 6-14 June
Where: USA
What: The NBA Finals, averaging 11.64 million viewers, is the yearly championship series of the National Basketball Association (NBA), where the Eastern and Western Conference champions face off in a best-of-seven-game series to decide the league champion. Get ready to mark your calendars because this event is set to steal the spotlight among all sporting spectacles in 2024.
Top GEOs: USA, Canada

Tips 💡
Similar to American hockey, this sport garners a noticeable following, particularly among fans from the United States and Canada. However, American basketball boasts an even larger audience, thanks to its captivating and renowned gameplay. When advertising, it’s crucial to consider the time zone of the target audience to maximize engagement.

6. UEFA Euro vs 7. Copa América

When: 14 June to 14 July vs. 20 June to 14 July
Where: GERMANY vs. USA
What: UEFA Euro is the premier international men’s football tournament in Europe, held every four years, which features the top national teams from across Europe competing for the prestigious title of European champions. Euro 2024 is one of the most anticipated events in the football world, drawing 365 million fans to witness the excitement and drama of top-level international football.
Meanwhile, The Copa América is the quadrennial international men’s soccer championship in South America, featuring the top national teams from the continent competing for the prestigious title of South American champions. The tournament draws notable attention and excitement from more than 100 million viewers football fans across the region and around the globe. This year’s tournament is set to be larger and more thrilling than ever, showcasing teams from across the Americas!
Top GEOs: Europe vs. Latin America

Tips 💡
As both events coincide, they will vie for attention and wagers. Choosing where to bet is crucial. While Europe offers higher solvency, it’s also more competitive and entails pricier traffic. Conversely, the second option boasts cheaper, more accessible traffic. Your strategy? Either bet against the competitive backdrop or diversify by applying proven tactics to both fronts.

8. Summer Olympic Games

When: 26 July to 11 August
Where: FRANCE, Paris
What: The Olympic Games, universally recognized, need no introduction, captivating audiences worldwide. Paris 2024, the upcoming international multi-sport event set in France, with Paris as the primary host city, marks a return to the traditional four-year Olympiad cycle after the COVID-19 pandemic. Expected to be the most-watched sporting event in 2024, it is forecasted to attract 3 billion viewers, according to available data.
Top GEOs: Europe, USA

Tips 💡
The Olympics often take a back seat in the realm of betting, given their limited emotional appeal and subdued viewer interest. Concentrate on the most captivating Olympic sports, particularly team events or pivotal tournament stages. Use statistical data to elevate your betting strategy.

9. US Open

When: 26 August to 8 September
Where: USA, New York City, Flushing Meadows
What: The US Open Tennis Championships, also known as the US Open, is one of the four Grand Slam tennis tournaments. Featuring competitions in men’s and women’s singles, doubles, and mixed doubles, the event is famous for its fast-paced matches, intense competition, and electrifying atmosphere. These elements collectively contribute to making it a highlight of the tennis season, attracting the attention of approximately 1 million spectators.
Top GEOs: USA, Spain, Eastern Europe

Tips 💡
This event offers two strategies: 

  • Go hyper-local and target ads to the host country.
  • Follow the athletes — bet on the country they represent, especially if they make it to the semifinals.

Top Ad Formats to Ace Sports Affiliate Marketing

1. Popunder

Discover the power of popunder advertising. This solution tackles the issue of ‘ad blindness’ by appearing beneath the primary window or tab. When users click on a publisher’s website, popunder instantly activates, opening in a new window or tab for maximum impact. This format enables users to engage with the advertised product instantly upon receiving the ad.

NoteThe ideal timing for launching such a campaign is on the event’s opening day, continuing throughout its duration regardless of specific game schedules. Key iGaming strategies include surveys, first bet or deposit bonuses, and CTAs to amplify sports excitement and evoke strong emotions.

2. Banner Ads

Score big with online banners in sports advertising. This tried-and-true ad format remains a top pick for advertisers and publishers alike, delivering impressive results. For users, it’s like catching a glimpse of a commercial image or an engaging animation right on a publisher’s website page. This format ensures that ads remain visible to users for an extended period.

NoteChoose GIFs and video banners for an engaging ad experience, providing detailed product information and highlighting key moments such as scores during the game. Timing is crucial; launch these ads strategically during peak game moments for maximum impact.

3. Push Notifications

Explore the effectiveness of Push Notifications. Users subscribe to receive ads on their devices, getting brief messages with just a tap. Manage subscriptions easily and generate revenue with high-quality traffic, even when visitors aren’t on your site. 

Note❗Engage users directly on their phones with push notifications, delivering targeted ads at the perfect moment. Whether it’s match schedules, results, or game-changing news, these notifications spark immediate emotional responses and engagement, offering maximum impact. Plus, they stay on users’ phones, even offline, ensuring continuous visibility.

Expert Advice To Maximize Your Sports Betting Campaigns

Navigating the intricacies of maximizing outcomes from sports betting campaigns can be challenging. To shed light on this, we turned to George, Business Development Team Lead at Clickadu, who shares his top tips for running a successful ad campaign. Let’s dive in and explore these invaluable insights!

  • Keep a close eye on sports events and tailor your advertising schedule accordingly. Aim to deploy the majority of ads a day before and immediately after the event to maintain audience engagement.
  • Diversify your creatives based on your desired audience actions. Whether it’s prompting higher bets or encouraging consecutive deposits, ensure your CTAs and triggers align with your audience’s preferences.
  • Spread your advertising efforts across various channels. Instead of relying solely on one or two sources, explore multiple channels simultaneously, including social networks, SEO, entertainment platforms, and broadcasting channels.
  • Before launching ads for any specific GEOs or events, conduct thorough research on their popularity and audience demographics. Utilize search engine statistics and audience insights to determine which countries and methods are best suited for your advertising campaign.
  • Consider the time zone of your target audience when scheduling advertisements. Timing your ads to align with peak activity hours in your target country can significantly improve their effectiveness.
  • Assess your advertising budget carefully and realistically. If you’re a large brand with ample resources, set a generous budget to maximize exposure. Conversely, media buyers or affiliates should concentrate on smaller, localized events where achievable results align with budget limitations.

Advertising During Major Sporting Events with Clickadu: Here’s Why!

Launch your campaign worry-free with Clickadu. Our dedicated managers and support team are here to assist you every step of the way. Maximize your ad impact with scheduling capabilities across the top ad formats. Whether synced with game schedules or other crucial timings, Clickadu offers the flexibility to customize ads for optimal results. Set schedules for different countries and cities to ensure you reach your audience at just the right moment, boosting your profits.

Author: Ulyana

Related Posts

5 1 vote
Article Rating
Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments