We officially open our ad feed for iGaming offers in 33 states of the United States.
Since 2018, gambling and online betting have stepped into the light, with regulation extending to more than half of the USA states. What does this mean for digital marketing? Well, it’s a game-changer. Brand owners can now lawfully promote their products and obtain licenses. Furthermore, affiliates and media buyers can freely advertise these products and earn commissions!
Thanks to these advancements, we can now officially open our ad feed and policy for iGaming offers in 33 states across the United States.
Here’s the list:
Online casino
Connecticut
New Jersey
Pennsylvania
Michigan
West Virginia
Delaware
Rhode Island (upd. April 2024)
Online poker
Connecticut
New Jersey
Pennsylvania
Michigan
West Virginia
Nevada
Delaware
Rhode Island (upd. April 2024)
Sports Betting and Fantasy betting
Arizona
Arkansas
Delaware
New Jersey
Pennsylvania
Illinois
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Mississippi
Montana
Virginia
Colorado
Connecticut
Tennessee
Indiana
West Virginia
Iowa
New Hampshire
Nevada
Oregon
Rhode Island (upd. April 2024)
Florida
New York
North Carolina
Ohio
Vermont
Washington, D.C.
West Virginia
Wyoming
How to set up my campaign correctly?
Inside our Self-Serve Platform for advertisers you can engage the target audience by choosing the state and / or city you need.
Certainly, we couldn’t leave you without some tips to make your campaigns effective and profitable.
Tip #1 Given that we’ve recently launched our ad feed for iGaming offers in the US, our audience is fresh and ready. Don’t hesitate to make a strong impact with your top creative setups.
Tip #2 You can go with classic and challenging CTA-wise creatives. For push notifications, consider a catchy message that immediately engages the user with the game or ties into a major sports event or a big prize pool game. For pop-ups, consider a landing page that directs users straight to registration, highlighting the benefits, or a brief sports/gambling review about the brand or a recent lucky winner. Success stories resonate well across different states.
Remember to prioritize diversity and inclusion in your creatives. Incorporating stories told by people from various backgrounds and cultures will enhance their user-friendliness.
Tip #3 Experiment with split-testing various ad formats and approaches. Avoid solely driving traffic to the registration page via pop-ups; instead, consider utilizing push notifications with straightforward creatives. Since each state performs differently and faces varying competition levels and traffic volumes, feel free to contact our BD George for precise data.
Take a look at the volumes and average CPM/CPC rates for Popunder, Push Notifications and Video Pre-Roll advertising formats:
Want to get more gambling&betting insights? Check out the expert article designed to guide you through the seems-to-be-so-hard process of choosing formats/creatives/approaches/GEOs and other important elements when working with this vertical.
Last but not least: our moderation team may (and will) ask you for documents confirming your right to promote such offers. So be prepared to provide us with them.
Still got questions? Contact our business development manager George to find out more.
Ready to promote your gambling/betting offers? Then go to our Self-Serve Platform.
