Social media traffic has always been a powerful source of engagement — and now it’s also a fully self-serve monetization channel inside Clickadu SSP for Publishers.
Last year, we shared a series of guides on how to monetize social media traffic. Today, we’re taking the next step and launching Social Traffic Monetization with Smartlinks directly in SSP, making the process faster, easier, and more scalable for publishers.
👉 If you’re new to the topic, we recommend starting with these articles:
Social Traffic Monetization allows you to earn from your audience on social media platforms by redirecting traffic through Smartlinks — automatically optimized links that match users with the most relevant and profitable ads.
With the new self-serve SSP functionality, you can now:
No intermediaries. No long approval chains. Just plug, promote, and earn.
⚠️ If you don’t see this functionality in your SSP account, please contact your Clickadu manager.
Starting monetization with social traffic in Clickadu SSP takes just a few steps:
To get the most out of social traffic monetization, keep these tips in mind:
If you manage multiple social media pages with different topics, always add them separately in your SSP account and use individual Smartlinks for each.
Why it matters:
The more engaged your audience is, the better your results will be. Publish content that is:
Higher Engagement → Better Reach → Higher Earnings.
MONETIZE YOUR SOCIAL TRAFFIC
For additional information, technical requirements, and common questions, check out our FAQ page or reach out directly to your Clickadu manager — we’ll be happy to help you get started.
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Marketing Manager