In 2025, Google is making Incognito mode even more private — and that’s a problem for publishers, no matter which ad network you use.
Why? Because monetization platforms will lose visibility into these users. Google’s latest privacy initiatives are designed to hide IP addresses and block third-party tracking. The impact? Less relevant ads and potential revenue loss of up to 25%, depending on your Incognito traffic share.
This isn’t a theory. It’s already happening — and we’ve got you covered.
Our updated Anti-AdBlock (AA) code helps reduce your risk from Google’s privacy changes and protects your revenue.
Don’t wait for your revenue to drop. Be proactive. Contact your account manager or get the Anti-AdBlock code directly from the Sites and Zones section in your Clickadu account.
📘Read the installation guide on our F.A.Q. and bulletproof your site today.
Marketing Manager