15 Essential Affiliate Marketing Tools in 2022

December 1 2022

15 Essential Affiliate Marketing Tools in 2022.
Here's our list of the best affiliate marketing tools you should use. Boost sales and drive traffic to your product offerings.


If you are already working in affiliate marketing or are going to start, you’ll definitely need to use some useful marketing tools. There is a wide variety of them across the web but we’ll pick the top best 15 list.

For an affiliate manager, there are many different digital marketing tools, advertising tools, and analytics services that make the life of advertisers much easier.

Affiliate marketing itself allows users to gain money by promoting third-parties products or services. And for the affiliate marketer, it is vital to promote many products for earning more. That’s why it is a necessity to use marketing tools for optimizing multiple advertising campaigns, gathering analytics, and managing your promoting products.

Our favorite marketing tools:


Similarweb is one of the best marketing tools to discover the best developing opportunities, identify threats, and explore competitors. Smart research intelligence will help to determine the strategy, adjust your marketing strategy, and make smart marketing decisions.

This marketing tool will allow you to benchmark the digital performance of your brand against competitors. Use Similarweb to monitor the online performance of your competitors and explore the different channels they use.

The main insights you can get are

  • audience interests
  • demographic data
  • keyword research
  • affiliate research
  • app intelligence
  • consumer journey, etc.

We recommend you use Similarweb and try all its possibilities. This is a perfect tool to start analyzing your performance and exploring the competitors.

Pricing starts from $167/month


The cutting-edge digital marketing tool to manage all of your advertisements. AdSpyglass has an impressive set of tools and features under its hood. All of them aimed at increasing profits and making monetization effortless and efficient. This tool is aimed to make the whole process as easy as possible for both publishers and advertisers.

Here is the shortlist of the Adspyglass benefits

  • Payments. The platform receives the payments from your advertisers via the method of their choice and pays you out via the method of your choice. No more lost opportunities just because you can’t accept the advertiser’s payment.
  • The platform will help with legal formalities and contractual agreements. So if your advertiser demands a formal contract, it will be facilitated by the platform.
  • Attracting new advertisers becomes automated. AdSpyglass allows generating a Media Kit page for your website(s). This page is dynamic and features all your ad spots and all your stats, the updates are done regularly.
  • And much more…

The pricing options are very different. You can pay with the revshare model, according to the amount of the consumed impression, post-paid, or negotiate about custom conditions.

Adspyglass is the best choice to manage all your ads, so don’t waste time and take a look through it right now.

Google Analytics

The essential marketing tool to gather and explore analytics of your promotion. It is a high-recommended tool to start with analyzing your website and traffic sources and setting up conversion goals to track your performance. You will be able to track data, explore user acquisition, create advanced segmentation, integrate additional tools, create custom reports, and much more.

Google Analytics as a digital marketing tool allows you to understand your site and app users to better understand the performance of your marketing, products, content, and more. Moreover, Google will help you with its unique insights and machine-learning capabilities to make the most of your data. It is also important that this advertising tool works perfectly with both publishers and advertising products, so it will definitely support your business growth.

Try the Google Analytics marketing tool now. It is 100% useful and free.


Do you want to start researching keywords of your competitors, finding suitable keywords for your advertising, and making your SEO better? Then Semrush digital marketing tool is what you need.

This is a necessary tool to deeply understand your content, find insights about your SEO, and explore the competitors' best-performing content marketing, PPC, and SMM issues.

You need to start using Semrush because of many reasons. With this advertising tool, you will be able

  1. Exploring top organic search keywords
  2. Running SEO audits
  3. Finding best-performing competitor content
  4. Monitoring competitors, and making an analysis of their numbers

The pricing, to be honest, is quite expensive. But it is totally worth giving it a shot! You can choose from three plans: “Pro”, “Guru”, and “Business”. Be sure to stick with the plan you will benefit from most of all. And save up to 17% if paid annually.


PeerClick is an affiliate tracking software to track, analyze, optimize and scale online advertising campaigns and affiliate programs in real-time. It is a really important tool for every affiliate marketer. With the help of PeerClick, you can track all your advertising campaigns, optimize ad performance, scale your affiliate business, and analyze data for actionable insights.

This business digital marketing tool has its own benefits compared to other trackers. Many integrated traffic sources, auto-optimization, anti-fraud solutions, A/B testing, flexible campaign setup, and much more.

Looks like PeerClick is one of the best marketing tools from which many affiliates, advertisers, and publishers can benefit. If you do some multi-channel advertising, PeerClick is a required tool for you.

The pricing for this advertising tool is not a big deal. You can try full access to PeerClick for free for 14 days. And the basic version will give you anything you need just for $70 per month.

Really comfortable tool to clean messes in your affiliate links. It is a must-have marketing tool to make your links look better, easier to read, and remember. Basically, it is a WordPress plugin that searches through your website to find the best spots to integrate affiliate links.

It really helps to get rid of the boring and time-wasting processes you definitely don’t want to do. Doing these things by hand might be really tough, so the Pretty Links affiliate tool will give you a helping hand with integrating links through all of your website pages, postings, widgets, and so on.

If you already have some not good looking links, try this effective marketing tool to morph them into clean, catchy, and shareable ones. This tool really does some magic, turning your website into a strong URL shortener.

The pricing for this affiliate tool you can find above. It is really not expensive for the quality the Pretty Links offers. You have three packages to choose from, and their consistency will suit many different needs.


If you regularly post content on your website, on social media, or anywhere in other spaces, you absolutely need to use this affiliate tool. Grammarly is the spellchecker that finds grammatical issues and points out spelling errors.

This tool is a must-have if you have a lot of content to post. It will help you to get rid of many textual failures, correct grammar, and avoid making any unpleasant mistakes in your texts.

One of the main benefits Grammarly can offer is its native clients for both the most common platforms: Windows and macOS. Moreover, Grammarly integrates as an extension for Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. For mobile users, this marketing tool offers Android and iOS mobile keyboard app.

It is also necessary to mention that Grammarly supports Google Docs, and it has multiple features in there. A new dedicated sidebar, engagement rate, delivery suggestions, and clarity rate.

The price of this marketing tool is $29.95 per month, $59.95 per quarter, or $139.95 per year. Moreover, Grammarly offers subscription discounts often.

Elastic Email

If you want to succeed in your email marketing campaigns, pay attention to the Elastic email marketing tool. This is a perfect utility to manage emails and make a constant connection between your brand and the audience.

This digital marketing tool can easily help you to gain more leads, deeply work with UX/UI designs, and build strong relationships with your customers due to a variety of different email campaigns.

Elastic email is an essential marketing tool for any type of business like e-commerce, affiliate marketing, agencies, etc. Use this instrument to generate leads, warm up your clients, and increase your financial rates like ROI, CR, and others.

The main benefits of the platform are a user-friendly interface, multiple internal tools for email optimization, A/B testing, personal IP, API integration, and much more.

The pricing for this marketing tool is comfortable compared to the functionality. The difference between the $15 and $50 plans is in the number of contacts, and additional features of the tool like custom DNS, Email automation, etc.

Context Reverso

Reverso is a translation management and grammar-checking software that helps businesses utilize neural machine translation (NMT) capabilities to translate texts in multiple languages including English, Polish, German, French, Hebrew, Italian, Arabic, and Dutch.

Reverso comes with a built-in dictionary, which allows individuals to determine synonyms for requested words and view examples for improved clarification.

Using the spell checker, professionals can ensure that the translated texts are free of grammatical or punctuation errors. Users can also use the application to conjugate verbs in several languages. Reverso provides mobile applications for iOS and Android devices. It also enables businesses to receive contextual translations of texts, helping users improve their efficiency in foreign languages.


You are a novice in affiliate marketing and want to get a ready-to-use website without building processes, optimizing, and ranking a new one? Then this affiliate tool will suit you perfectly to make it happen. Flippa allows advertisers to buy a completely ready affiliate site that will serve all of your needs.

In other words, Flippa is a marketing tool that is basically a domain marketplace. One can find many already existing domains for different purposes. All of these websites do have a domain authority (DA) score, which is a search ranking score. Thanks to that, you can be sure that your website will be easy to find by users.

The main benefits of this marketing tool are strong SEO integration, backlink profiles, trusty sellers with many reviews, a wide choice of different websites to choose from, and great dedicated support serving each of your needs.

It is also important to mention that the moderation team works hard to get you only the websites across the internet. They use multiple methods to check the website performance and add operational and financial metrics from sources like Stripe, Shopify, Admob, Google Analytics, and much more.


If you want to find some additional tool to build your SEO, explore keywords, create backlinks, and much more. This marketing tool is perfect for any type of business, especially affiliate marketing. It offers lots of features for beginners, which would be very helpful in your marketing strategy development.

This marketing tool has multiple benefits. You will be able to get access to the dashboard with a high-level view of your campaigns and project's performance. Moreover, Ahrefs offers a great site and keywords explorer that will help you to build an effective keywords strategy, and SEO development plan. There are more interesting and useful features to tell about, so dive into the platform right now to examine it by yourself.

The pricing for this marketing tool is not so cheap, to be honest. But in fact, the platform offers multiple great features that are worth using. There are different plans to choose from, so you will be able to inspect each of them and find the one that suits you most of all.


Another email marketing tool that suits perfectly both marketing, content, and communication purposes. This digital marketing tool is easy to use, and has different features for both beginners, and experienced users. GetResponse is an email marketing platform with decent automatization options, a built-in CRM, an understandable landing page builder, and much more.

Among other benefits, this email marketing tool provides email and spam testing, conversion funnel - lead generation feature, that allows creating funnels and landing pages for many types of business, Google Ads, Facebook, and Instagram ads monitoring, live chat with the customers, and much more.

The price for this marketing tool is quite acceptable. You can choose from 4 different plans, and one of them is completely free, enough to test the platform, and decide if you want to upgrade. Moreover, GetResponse often offers different sales, so you can always find the best price.


AdPlexity is one of the best tools for ad intelligence. The platform allows you to keep track of your competitors’ profitable ads across a number of different ad types, including:

  • Desktop
  • Native
  • Mobile
  • Ecommerce
  • Enterprise
  • Push

AdPlexity offers many solutions for a huge variety of customers' needs. You will be able to keep track of your competitor’s most profitable ad campaigns on diverse platforms, find banners and prelanders, explore offers’ landing pages, analyze website and placements, search for trends, convert ad campaigns, and so on.

The main feature is that you can copy already working affiliate advertising creatives and approaches, and not create everything from scratch, hoping you will do some performing advertising.

With this affiliate marketing tool, you can analyze running campaigns in over 75 countries, research in-app traffic, get real-time insights, find the best promoting affiliate offers, and search for ads by keyword, advertiser, publisher, etc.


This is a must-have marketing tool for every website owner. With Hotjar you will be able to see all your critical metrics like - Top pages on your website, total sessions, average session duration, bounce rate, graphs for rage clicks & u-turns, top countries, devices, and operating systems that your website has been getting responses from.

You can view your users' session recordings and analyze heatmaps to know which elements have been getting the most clicks, rage clicks, or dead clicks. All this is done (session recording, heatmaps) while keeping privacy policies in mind. It will analyze the behavior of your traffic using these different tools and give you unique and meaningful insights as to what the audience wants. You can then make necessary changes that will increase your conversion rates.

The best things about Hotjar are

  • Visitor recordings: Video recordings of your visitors to see exactly what is happening in each of them.
  • Heatmaps: Clickmaps, movemaps, and scrollmaps; to analyze how users interact with the different elements of the web.
  • Conversion Funnels: Reports on where users leave within the conversion funnel.
  • Form analysis: Reports that analyze how your visitors interact with the forms and each of their fields.
  • Feedback: Opinion surveys, immediate feedback...
  • Recruit testers: Select participants to participate in User tests.

If you are willing to learn more about your website and eager to improve your site performance, don’t hesitate to try Hotjar. Especially as it is lifetime free to use at the basic plan.


Most marketers know of social media marketing tools for scheduling and management such as AgoraPulse, Buffer, and Hootsuite.

However, affiliate marketers selling physical retail products online fully understand the power of Pinterest and Instagram. Tailwind is a social media scheduler and analytics tool built specifically for Pinterest and Instagram.

Tailwind’s Instagram marketing tools consist of the following:

  • SmartSchedule: Save time by scheduling photos and videos with Auto Post. Let Tailwind pick the post times when your audience is most engaged.
  • Hashtag Finder: Reach more people with a mix of popular and relevant niche Instagram hashtags to get discovered by the right followers.
  • Time-Saving Shortcuts: Save top-performing Instagram hashtag lists, tag relevant users and locations, and format your caption all in one place.
  • Content Plans: Not sure what to post? Content Plans provide ready-to-use post ideas customized to your business type so you’re always ready to create.
  • Visual Planning: Drag and drop to preview your 9-grid and guarantee your profile always looks polished.
  • Free Landing Page: Create a branded landing page for free, then send a stream of traffic from your Instagram bio to your most important content.
  • Add Clickable Links: Add a link to any Instagram post in a single step. Tailwind will instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post, or product listing.

Summary - apps and services for affiliate marketing

There are many apps and services for affiliate marketing to make your life easier. Some of them can help you to analyze the website, boost your income, and upgrade your performance. Others can be useful in the case of content creation, marketing strategy adjustment, and competitor analysis.

Choose your best working digital marketing tools from the list above, or find something by yourself, there are lots of them on the internet web. We wish you a stroke of good luck, revenue growth, and success in the affiliate marketing sphere, and hope our article will help you to make your job less complicated.

Clickadu Team