Traffic Quality

With 1.9 billion unique websites, capturing high-quality and organic traffic is growing trickier. As the competition becomes fierce, it’s more important now than ever for businesses to focus on measuring and improving website traffic.

In today’s blog post, we’ll explore effective ways to measure the quality of website traffic, related standards, and proven techniques to increase the percentage of viewers. So, let’s get technical!

How Do You Measure Traffic Quality?

Here’s the truth: you can’t measure a website’s traffic quality by measuring site and page views. Instead, businesses must factor in engagement, conversion, and relevance metrics.

Wondering how? Here are seven essential KPIs to help measure website traffic accurately:

Average Time on Page

The average time on the page displays how engaged readers are with your website content. It mainly depends on the quality of content, target audience, and niche. 

For instance, if you create a high-quality article on “Gardening” but a farming enthusiast clicks on it, they’ll likely click off within seconds. 

Bounce Rate

The bounce rate defines the percentage of prospects who visit your website and quickly exit without staying or navigating your website. It showcases a high probability of uninterested and disengaged users with your website content. 

For instance, service-based brands that don’t produce refreshing and relevant content may experience high bounce rates because customers can’t find the required information. But affiliate marketers who notice increased bounces take it as a positive sign as it indicates more users are clicking on product links.

Conversion Rate 

The conversion rate determines the number of customers taking the desired action after visiting your landing or homepage. Most analytic tools, including Google Analytics, round up your goal completion to calculate conversion rates accurately. 

However, we recommend assessing individual goals to identify which ones perform well and which require adjustments.

Exit Rate 

As the name suggests, the exit rate indicates how often viewers leave your website. Unlike bounce rate, this metric reveals the percentage of users clicking page to page.

For instance, a buyer interested in your brand’s offering visits your homepage. After navigating your landing page, they check out your product descriptions and exit. As a result, this appears as “Exit Rates.”

Pages Per Session 

Pages per session represent the average number of pages viewers click on. An essential metric indicates how deep within prospects explore your website.

Generally, on average, two pages per session indicates consumers are clicking from your homepage to your service pages.

Percentage of Bot Traffic

Another essential traffic to consider is the percentage of bot vs. human traffic. You can utilize various KPI tools to calculate this metric to identify the legitimate quality of traffic.

Since over 64% of website traffic comes from bots, this metric is growing in importance.

Time on Site

The time-on-site measures the time a prospect spends on your website, whether active or passive. The metric is significant for identifying how your SEO strategy performs and if it requires improvements.

For example, if a user opens your product on one tab and a competitor on another, the time your website remains unused will factor in the time-on-site metric.

High-Quality Traffic Standards

By now, it’s clear that capturing high-quality and reliable traffic is crucial to improving your website’s performance and increasing conversions. But to ensure visitors interacting with your site are valuable, brands must consider traffic standards. That’s where Clickadu comes into the picture! 

Clickadu is a standout digital ad tech platform that provides marketers with top-notch, reliable, and verified traffic. Clickadu offers fraud-free, desirable, and viewable website traffic through multi-level checks, premium supply partners, and human expertise.

As a result, marketers that partner with Clickadu can enjoy top-notch website traffic free from bot traffic, spoofing, malware, and ad stack! 

How to Increase Traffic Quality

Let’s now discuss actionable ways to improve the quality of your website traffic:

Identify Your Marketing Goals 

The first step to enhancing traffic quality is to set specific, achievable, and time-sensitive marketing goals. These encourage marketers to invest in marketing strategies and content that captivates newcomers and re-engages lost visitors.

The best way to create relevant marketing goals is to identify your business’s objectives, your desired outcomes, and commit to a realistic deadline.

Add Highly Relevant Keywords 

Sprinkling relevant and quality keywords is an excellent marketing strategy to capture high-quality and organic traffic to your website. Ensure you incorporate long-tail and short-tail phrases to your titles, content, meta description, image captions, and web pages.

Furthermore, we recommend selecting high-volume, low-competition keywords to dominate your competition. 

Take Advantage of Social Media Ad Campaigns

It’s no secret: you can’t get quality traffic until you put your website before your prospects. Paid social media ads have the potential to hyper-focus on your ideal customer by presenting your products or services to customers who are likely to click.

You can create highly targeted campaigns based on your needs with tailor-made ads on Facebook, Insta, LinkedIn, Pinterest, TikTok, and Google.

Meet Customers Where They Are 

Ensure your website and content appears before your target audience by showing up where your target audience is looking. It includes search engines, social media, industry websites, and forums.

So, create a mix of earned and paid media to reach your target audience.     

Tap into Undiscovered Markets via Influence Marketing 

Influencer marketing is booming, mainly because 88% of shoppers trust online reviews as much as online recommendations. With this marketing technique, you can generate high-quality referral traffic and reach new audiences.

You can collaborate with relevant influencers by sending free samples, reaching out to bloggers and press, and writing blog posts featuring multiple influencers.

Final Thoughts: Traffic Quality

To sum it up, more qualified traffic translates to increased ROI. So, keeping an eye on these top seven metrics alongside leveraging the discussed strategies can help you attract more visitors.

However, ensure you map out your marketing goals and metrics, such as bounce rate, pages-per-session, and time-on-site, to hit your marketing goals efficiently and capture high-quality traffic.

Author: Ulyana

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