Top 15 best digital marketing apps in 2022

December 7 2022

What can give you confidence that your marketing strategy is successful?
Many useful tools and analytical sites will help you to understand this. However, you are not always in the office or at hand have a computer with full access to such sites. In this case, businessmen are confused and even lose conversions in their social networks.

Mobile tools can help support all aspects of the marketing strategy. But many business owners are sure that it is impossible or inconvenient to conduct all their business over the phone. However, it is not so. With apps on your phone, you can manage your business marketing.

However, there are a huge number of such applications on the market, so we have prepared a list of the 15 best marketing apps to use:

List of digital marketing apps

Apps for marketers - summary

Buffer

One of the most popular marketing apps for planning social networks such as Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. With the application, it is possible to follow not only general statistics in real time but also the publication and information of each post.

This digital marketing app can be useful in cases of finding click-worthy content, building the community of your customers, growing the number of followers, and publishing the content in just one click.

In addition to the general free plan, you can also make the following types of subscriptions:

  • Pro ($15/month)
  • Small Business ($99/month)
  • Medium Business ($199/month)
  • Large Business ($399/month)

You can download the app from both the App Store and Google Play.

Hootsuite

Hootsuite is one of the best marketing apps to plan your posts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can schedule, plan out social media posts, and work with multiple social media accounts for your business in one dashboard. With HootSuite the efficiency of your marketing strategy is growing as well as your performance.

Unlike Buffer, this app gives you more features. For example, you can track the statistics of 3 social networks, and plan 30 posts simultaneously. Moreover, this app offers to get access to classes with Hootsuite experts. In personal chat, the marketing experts will help you to start working with the app, and you will be able to get any answers to your social media management questions.

When you pay $25 a month, you will have the following features available:

  • Manage a large number of accounts;
  • Planning more than 30 posts at a time;
  • Adding team members.

Later

The Later marketing app will help those who want to plan their posts on Instagram. Moreover, Later provides the possibility to work on several social network accounts. In addition to Instagram, you can also use the app to work with LinkedIn, Facebook, Twitter, and Pinterest. Later you can watch real-time statistics.

You can create, edit, and preview your content within the app, schedule your postings, and send the followers to your website, blog, shop, etc. It is also important that with this app you can analyze and optimize your social media marketing strategy, and get access to necessary data that is vital for your content performance.

However, with free use, many features are limited. But it is possible to subscribe, the cost of which varies from $9 to 49$ depending on the number of accounts.

Plai

This marketing app is perfect for beginners to start with direct advertising. Plai is the ad tool built for small teams & creators to launch ads like a pro, with no experience required. You just need to add your creatives, fund the budget, and start campaigns. It is as simple as that.

This marketing app offers lots of functionality. You can find ready-to-use advertising templates to make your life easier and start A/B testing with multiple creatives, ad texts, and targeting to test the performance.

The main benefit of this marketing app is that Plai supports practically every ad type in just a tap. You can start promoting on Facebook, Instagram, Google, TikTok, YouTube, Play Store, and much more.

In addition to posting functionality, a lot of people are looking for applications that will be reported by Google Ads, Google Analytics, and YouTube. With Plai, you can see the full picture of your statistics.

Moreover, this app will help you to form a list of keywords for your website as well as learn marketing strategies in your niche.

Canva

It is also important to own a design to run your business accounts, websites, and advertising campaigns. Canva presents different templates of different formats that you can edit under the theme of your business.

You can use this app for ad creatives creation, POS-materials designing, social media marketing purposes, and much more. Canva has a separate set of templates for stories and Instagram posts, Twitter banners, Facebook and YouTube backgrounds, and so on. In addition, you can use this app to create a logo, booklets, invitations to your events, etc.

Canva is an excellent online graphic design tool. You can easily build a creative from scratch or use ready-to-use templates, and make the design process much more simple. It has so many features, and it comes at a bargain price of $12.95 per month. There’s also a very generous free plan, and customer support is wonderful

The application itself is available in Google Play and App Store, as well as has its own website.

Amplifr

This digital marketing app will assist you in optimizing social networks. Amplifr has a calendar that allows you to view all the grids of your posts, sort posts by day or topic, and track statistics. Smart algorithms help you create an optimized publishing schedule.

So the app is adapted to work with several social networks and you will be able to create separate versions of publications for each.

Moreover, your entire team will be included in the work, as a flexible access system allows you to conveniently configure the project so that everyone is engaged in their business.

Amplifr makes it easy to work on social media networks through one platform. This app helps to manage all the major social channels including Pinterest and Telegram which most of the other tools don't offer. One of the major benefits is inbuilt Canva integration to edit the graphics which makes it stand out from others.

The app is available in Google Play and App Store.

Mention

If you want to track your brand mentions across the web, explore public opinion on your company, and uncover digital trends, then you will definitely benefit from the Mention app.

Mention will help you improve your marketing strategy:

  • Daily monitoring of more than 1 billion sources;
  • Monitoring messages on Twitter, Facebook, and Instagram;
  • Data analysis;
  • Communication with the audience in several Internet channels.

With the app, you can learn what people say online. For example, what they lack. In this way, you will involve an audience that contributes to your brand growth. You will be able to monitor online media, analyze competition, listen to the audience, pilot social channels, and so on.

The app is available in Google Play and App Store.

Dash

A marketing app that will help you manage the marketing processes of your business. It is safe to say that every businessman has a lot of data that can be saved on different platforms.

Dash app is the easiest-to-use DAM software for marketing. It helps to organize, search and share your content quickly. Moreover, Dash has integration with Canva, WordPress, HootSuite, and Adobe Creative Cloud, so your content management will be much easier surely.

In order not to drown in the volume of information, use Dash. You can group and tag each file that is easy to find and use. Moreover, in the application, you can create folders that will be accessible to all employees of the company. You can also create portals where your clients can find all the necessary media.

The application is paid. The cost starts from $90 per month.

HotJar

HotJar allows you to optimize your business landing pages. This application tracks the movement of the user’s mouse on your site. In this way, it is possible to analyze the behavior of the users of the page, to find out what they are obsessed with and what they are not interested in.

HotJar will help you improve your landing pages, make them as convenient and understandable as possible for visitors, and sell them for you. The main points of the app are that you can directly connect with your audience, collect live feedback, and explore heatmaps to get the full vision of your site visitor's interests.

Additionally, this marketing app offers many integrations with multiple apps and websites vital for a marketer. They are Slack, Shopify, Trello, Miro, Google Analytics, etc.

The app provides a trial free period, then the cost starts from $ 39 per month.

Mopinion

To improve your business, it is very important to listen to comments and feedback from customers or visitors to your sites. That’s why you need to try the Mopinion digital marketing app.

The Mopinion app is an all-in-one user feedback software for digital channels. With this digital app, you will be able to get a fresh perspective on the online journey, with actionable insights into the motivation behind customer behavior on your digital channels.

This data will help you to find out the problems or benefits of working on your products or launching advertising campaigns. Marketers can use real-time feedback dashboards, explore customer journey maps, create external and internal communication strategies, and many other things.

When buying a subscription for a year, the monthly usage cost is 229$.

Ahrefs

Not every business owner himself understands SEO optimization. SEO will help you and your business to increase conversion and future sales.

Ahrefs will help you rank search terms and identify the best keywords so you face less competition in the market. Research applications will tell you what amount of searches and keywords are currently on your market.

Even if you do not understand anything about optimization, the simple interface application will not be difficult for you. With this app, you can easily audit and optimize your website, analyze your business competitors, explore top-performing content across the web, and track and adjust your marketing performance.

The cost of using the program is $99 per month or $990 per year.

Adwisely

If you run many advertising campaigns, it is quite difficult to follow them all at once. Adwisely is an app for optimizing e-commerce advertising. With the platform, you can simultaneously manage ads on Facebook, Instagram, Google, and YouTube.

The application itself tracks the results of advertising campaigns, generates reporting and statistics, and offers options for improvement. Create campaigns in just a few clicks, optimize targeting and bids, and build high-performing ads with impressive ROAS in five minutes.

And if you are not ready to start on your own, you’ll be able to get comprehensive help from the agency. It includes ad account audits, personalized ad strategies, and white-glove ad service.

The platform offers a free trial period, after which the cost starts from $49 per month.

REP

Influencer marketing is one of the best-growing industries in digital marketing. If you don’t want to miss a chance to contact influencers for collaborations that will increase the recognition of your brand or product, you really need to think about the REP app.

You can browse through brands and influencers without restrictions; connect, strategize, and discuss joint activities together. Moreover, with this app, you can track engagement rates, audience reach, and interests to analyze the impact a partnership might bring.

REP app is a perfect window to start with influencer marketing, and build a high-performing influence marketing strategy. The app is only available in the App Store or via the website.

Smarp

In addition to communication between the brand and the consumer, it is important to have communication within the company. Internal communications are very important for your brand growth, and employee satisfaction.

So, Smarp will help you to ensure secure online communication with your employees. Moreover, everyone will be able to promote your product by configuring the publication of content on social networks. You can communicate within the app in one integrated platform via desktop, mobile, email, Slack, Teams, Facebook, etc.

The app can be downloaded from both the App Store and Google Play.

Grammarly Keyboard

Grammarly Keyboard helps you to edit your text professionally. The app is famous for a special keyboard that will scan your text for errors of all types and typos.

In addition to perfect text, over time you will improve your writing skills. The huge advantage of this app is the lack of a board and synchronization with any app on your smartphone.

This app is perfect and necessary for each content creator. It definitely can improve your writing skills, correct grammar mistakes, and make your texts look much better with AI helper.

Apps for marketers - summary

With all these best apps for digital marketing, you can remotely control your business: creating and publishing content, managing advertising campaigns, monitoring statistics, analytics, and so on.

This and other apps can make a marketer's or a businessman's life much easier. You can save time, get rid of the usual routine, and start doing more during working hours. Use suggested apps that we collected for you, and don’t hesitate to search the web for the apps you might need to try.

Download and try apps from our list to escape the office routine forever!

Clickadu Team