Cricket World Cup 2023

Explore how to earn big on the most anticipated betting event of the year.


Do you know what sport is the most popular in India? That would be cricket by far! It’s like football in England or Brazil, or hockey in Canada, or tennis in Australia. If you have ever been to India, you can find almost any aged lad playing cricket on the streets just like that.

National sports always draw attention not only to cheerful audiences but to different interested parties such as sponsors, social organizations, national leagues, and of course – sports betting companies and all that huge industry they bring with them!

There is nothing more tempting than making a bet or two for your favorite sports team during the game – it will add more tension and a pitch of extra adrenaline and even if your bet won’t succeed, the volume and mixture of emotions are well worth it.

Today we are going to talk about INDIA CRICKET WORLD CUP 2023. The value of this sports event cannot be overestimated so let’s dive into the world of Cricket and see if we can earn some coin.

Why Is Cricket So Popular?

Let’s share some insights and a tournament overview for those who are not familiar with this event.

The 2023 Cricket World Cup is an eagerly anticipated international cricket tournament set to be hosted by India. India, with its rich cricketing history and passionate cricket fans, will serve as the host nation for this prestigious event. The tournament is expected to span several weeks, taking place from October to November. The specific dates for 2023 are Thu, Oct 5, 2023 – Sun, Nov 19, 2023.

Ten teams from around the world are anticipated to participate in the 2023 Cricket World Cup. These teams will qualify through regional competitions and rankings, showcasing the best talent in international cricket. Here is the list of the countries that will participate in the 2023 World Cup: India, Afghanistan, Australia, Bangladesh, England, New Zealand, Pakistan, South Africa, Sri Lanka, and the Netherlands.

The tournament’s format will follow the traditional round-robin format, wherein each team plays against every other team at least once. The top four will advance to the knockout stage, leading to intense competition during the latter stages of the tournament.

The International Cricket Council (ICC) announced that the winner of the World Cup will receive a prize money of US$4 million and the runner-up will get $2 million. Losing semi-finalists will each receive $800,000 each. This is the same as the prize money at the 2019 event. The total prize money allocated for the tournament is $10 million. Each team will receive money based on their performance in the tournament as follows:

Stage Teams Prize (US$) Total (US$)
Winner 1 $4,000,000 $4,000,000
Runner-up 1 $2,000,000 $2,000,000
Losing semi-finalists 2 $800,000 $1,600,000
Winner of each league stage match 45 $40,000 $1,800,000
Teams that don’t pass the league stage 6 $100,000 $600,000
Total $10,000,000

How To Benefit From The Cricket World Cup?

Mentioned above has significant value in understanding how to benefit from promoting different products and services. Let’s talk about Sports Betting first, but trust me – food delivery/beverage and entertainment services cutting a good piece of the cake as well.

Implementing Sports Betting

Rookies can think that it’s an easy thing to run betting offers during majors such as ICWC, but let me give you a simple example of why it is not – let’s pretend that you representing a small pizzeria in the Delhi downtown and looking to run your ads alongside with McD or KFC on the same ad spots. You can feel yourself as a small fish swimming with whales! The problem here is the bigger the odds, the higher the competition. So how to squeeze in and grab your audience?

First Of All – Creative Approach.

Sometimes a guy from the street knows a lot more about what’s gonna grab the attention of his neighbor rather than a team of marketing specialists, therefore a fresh and creative mindset can compete here. But the reliable creative + landing page might work just fine.


Diversify Traffic

Second – you can do traffic injections on a time schedule before the games, during the break times, and closer to the end (and of course make different creative ad sets for each of the setups).

Some examples of textual components to your creatives or landing pages

  • Start with “Are you ready for the “Team A vs. Team B” match?!
  • Or “The match is starting in 10 minutes, place your bets ASAP!”,
  • Finish with “The match is almost over – are your bets ready?”,
  • Or “Team A doing it against all odds! Place your bet now!”,

Test Campaign Setups

Third – try different settings combinations. It will help you understand the product funnel and can narrowly set your ad campaigns, simply because India is a huge geo to cover. Mind the time difference between the states, home, and guest team’s cities (most likely there will be a more interested audience), connection issues that might happen due to network overloads, and many other factors.

Food and Beverage

Now let’s go with the second best of the product verticals being advertised at almost any sports event in the world – Food and Beverage. In terms of brand marketing, we won’t say anything new – just cover as much audience as possible and throw your budgets with insane speed.

Let’s see how we can build up a stack with something like food delivery. Whether it’s an application or a web version of a delivery service, a huge corporation’s brand, or some local service, the approach here will be the same.

In terms of creativity – a mix of sports, food, and a good mood always catches an eye and a stable hunger filled with passion about every moment of the game, leading to a huge number of online orders during the sports events. Brand advertising stands side by side with performance-based marketing.

Entertainment Services

Closing our top 3 with probably one of the most stable verticals – Entertainment Services. To be precise, we are talking about VODs (video on demand) and paid subscription-based services. Why don’t you get a Clickadu SportLive subscription, while watching your favorite team crushing their opponent, or get access to all the matches that you’ve missed?

Best-Performing Ad Formats

Pops (onclick / popunder) and banners are bread and butter when it comes to advertising with Clickadu. We are proud of the fact that our daily traffic delivery reaches almost 5Bln ad impressions!

  • For pops you need either a special landing page related to the event and your product, or you can directly use your registration/order/promo page.
  • FFor the banners, the best-performing creatives would be GIFs. / vid. banners 300×250 px. Keep in mind that you can set up to 5 banner creatives per one campaign which opens a wide range of options in terms of different ad sets.
  • FYou can also schedule a push notification sent off, right before the matches to get users not just notified, but engaged with the offer you’re pushing.

Budgets And Summary:

All in all, major sports events are the best possible time to get in with your product promotion. A lot of people will be supporting their teams or involved in services related to the events. Your targeted audience will grow exponentially, close to the finals.

As a brand owner or an agency – you can drop a heavy hammer on pretty much any decent traffic source to cover as much audience as possible, but as an affiliate or a solo media buyer – you need to be careful and precise with your spending and setting.

Prepare your creatives, schedule, check language localization, cities, and state targeting – all that matters. Run a short test to see the amount of traffic you can get and if it’s worth scaling (for example, if you saw orders coming from your setup to the delivery service straight away – it’s a good sign that you can scale up).

Always keep abreast, constantly checking your stats, optimizing, and adjusting according to the changes in real time. Don’t even try to run your ads without proper tracking! Different traffic sources have different times for stats to hit up the dashboard and you can lose a grip on sensitive setups if you miss some data! Last but not least – be ready to face heavy competition! Good luck!

George, Clickadu BDTL

Author: George

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