December 20, 2018

What is a SKIM ad format?

SKIM is a link that a publisher inserts on the specific website element (text, image/icon, link or video), and after clicking on it, an advertisement appears to the user.

How does it work?

A user comes on a publisher's web site. Clicks on an element that includes a link to the advertising page. Advertising page opens in a new tab.

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What does it look like?


Advantages of SKIM:

Skim format can be used anywhere and the number of links that can be used on one page is unlimited

  • Higher CR to advertisers and CPM rates to publishers
  • 100% control of your sold traffic amount
  • Traffic and advertisement niche selection
  • Available on pricing models: CPM, SmartCPM
  • Google-friendly advertising format

How to start


Contact your personal manager to apply SKIM in the publishers' dashboard.


SKIM campaign creation is already available for you in the Self‑Serve platform

Clickadu Team