{"id":369,"date":"2021-01-21T16:10:37","date_gmt":"2021-01-21T13:10:37","guid":{"rendered":"https:\/\/www.clickadu.com\/ru\/?p=369"},"modified":"2024-07-23T16:49:45","modified_gmt":"2024-07-23T13:49:45","slug":"decjan21","status":"publish","type":"post","link":"https:\/\/www.clickadu.com\/ru\/blog\/decjan21","title":{"rendered":"\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f SSP \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b"},"content":{"rendered":"<p><strong>\u0421 \u043d\u0430\u0441\u0442\u0443\u043f\u0438\u0432\u0448\u0438\u043c!<\/strong><\/p>\n<p>\u0427\u0442\u043e \u0443 \u0432\u0430\u0441 \u043d\u043e\u0432\u043e\u0433\u043e? \u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u0441\u043f\u0438\u0441\u043e\u043a \u0441\u0432\u0435\u0436\u0438\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0414\u0435\u043a\u0430\u0431\u0440\u044f-\u042f\u043d\u0432\u0430\u0440\u044f.<\/p>\n<p id=\"advUpd\" class=\"text-center\"><a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/ru\/blog\/decjan21#advUpd\">\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439<\/a>\u00a0|\u00a0<a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/ru\/blog\/decjan21#pubUpd\">\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D0%B1%D0%BD%D0%BE%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B4%D0%BB%D1%8F_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9\"><\/span>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B8_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B0_%D0%BF%D0%BE_State_City\"><\/span>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e State \/ City<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041c\u044b \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0441 \u0432\u0430\u043c\u0438 \u044d\u0442\u0438\u043c \u0432\u0430\u0436\u043d\u044b\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435\u043c. \u0415\u0441\u043b\u0438 \u0432\u0434\u0440\u0443\u0433 \u0432\u044b \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0435\u0433\u043e, \u0442\u043e \u0432\u043a\u0440\u0430\u0442\u0446\u0435 \u043e\u043d\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u044e\u0437\u0435\u0440\u043e\u0432 \u0441 \u0432\u044b\u0431\u043e\u0440\u043e\u043c \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u043e\u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f (\u0448\u0442\u0430\u0442\u0430\\\u043a\u0440\u0430\u044f \u0438\u043b\u0438 \u0433\u043e\u0440\u043e\u0434\u0430)<\/p>\n<p><a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/blog\/targetings\" target=\"_blank\" rel=\"noopener noreferrer\">\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0434\u0430\u043d\u043d\u043e\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043f\u043e \u0441\u0441\u044b\u043b\u043e\u0447\u043a\u0435 &gt;&gt;&gt;<\/a><\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-1.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-1.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-1.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-1.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-1-1.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%90%D0%BB%D0%B3%D0%BE%D1%80%D0%B8%D1%82%D0%BC_%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D1%8F\"><\/span>\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 &#8211; \u0432\u0430\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442, \u0430 \u0441 \u0434\u0430\u043d\u043d\u043e\u0439 \u043e\u043f\u0446\u0438\u0435\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0432\u0430\u043c\u0438 \u043c\u0435\u0442\u043e\u0434 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0447\u0430\u0441\u0442\u043e\u0442\u044b (frequency) \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u044c\u0441\u044f \u043c\u0435\u0436\u0434\u0443 \u2018Cookie\u2019 (default), IP, Device \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0439 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a.<\/p>\n<p>\u041a \u0442\u043e\u043c\u0443 \u0436\u0435, device-based \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0435 \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438\u043b\u0438 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 cookies.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-2.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-2.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-2.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-2.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-2.webp\" \/><\/div>\n<p><a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/blog\/useruniq\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about this update by the link &gt;&gt;&gt;<\/a><\/p>\n<h3><\/h3>\n<div class=\"text-center\">\n<p><a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/blog\/useruniq\" target=\"_blank\" rel=\"noopener noreferrer\">\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0434\u0430\u043d\u043d\u043e\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043f\u043e \u0441\u0441\u044b\u043b\u043e\u0447\u043a\u0435 &gt;&gt;&gt;<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BB%D0%BD%D1%8B%D0%B5_%D0%BD%D0%B0%D0%B8%D0%BC%D0%B5%D0%BD%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F_%D1%81%D1%82%D1%80%D0%B0%D0%BD_%D0%B2_Traffic_Inventory\"><\/span>\u041f\u043e\u043b\u043d\u044b\u0435 \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d \u0432 Traffic Inventory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c, \u043a\u043e\u0434\u043e\u0432\u044b\u0435 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u044b \u0441\u0442\u0440\u0430\u043d \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u0431\u0438\u0442\u044c \u0432\u0430\u0441 \u0441 \u0442\u043e\u043b\u043a\u0443. \u0427\u0442\u043e\u0431\u044b \u0440\u0435\u0448\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441, \u043c\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u043f\u043e\u043b\u043d\u044b\u0435 \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-3-1024x300.webp\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A4%D0%B8%D0%BB%D1%8C%D1%82%D1%80%D1%8B_%D0%BF%D0%BE_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%BE%D0%BC%D1%83_%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%82%D1%83_%D1%86%D0%B5%D0%BD%D0%BE%D0%B2%D0%BE%D0%B9_%D0%BC%D0%BE%D0%B4%D0%B5%D0%BB%D0%B8\"><\/span>\u0424\u0438\u043b\u044c\u0442\u0440\u044b \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0444\u043e\u0440\u043c\u0430\u0442\u0443 \/ \u0446\u0435\u043d\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0415\u0449\u0451 \u043e\u0434\u043d\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 UX \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435. \u041d\u043e\u0432\u044b\u0439 \u0444\u0438\u043b\u044c\u0442\u0440 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u043e\u0442\u043e\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043d\u0443\u0436\u043d\u044b\u043c \u0432\u0430\u043c \u0446\u0435\u043d\u043e\u0432\u044b\u043c \u043c\u043e\u0434\u0435\u043b\u044f\u043c \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-4.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-4.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-4.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-4.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-4-1024x188.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%90%D0%B2%D1%82%D0%BE%D0%BC%D0%B0%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F_%D1%80%D0%B0%D0%B7%D0%B1%D0%BB%D0%BE%D0%BA%D0%B8%D1%80%D0%BE%D0%B2%D0%BA%D0%B0\"><\/span>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0437\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041f\u043e\u0439\u043c\u0430\u043d\u044b \u0437\u0430 \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u0438\u0441\u0438? \u0422\u0435\u043f\u0435\u0440\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0440\u0430\u0437\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043f\u0438\u0441\u044c\u043c\u043e \u0441 \u0434\u0430\u0442\u043e\u0439 \u0432\u0430\u0448\u0435\u0439 \u0440\u0430\u0437\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438.<\/p>\n<p>\u0418 \u0432\u0441\u0451 \u0436\u0435, \u043d\u0430 \u043d\u0430\u0440\u0443\u0448\u0430\u0439\u0442\u0435 \ud83d\ude09<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-5.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-5.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-5.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-5.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-5.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9E%D0%B3%D1%80%D0%B0%D0%BD%D0%B8%D1%87%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE_CPC_%D1%81%D1%82%D0%B0%D0%B2%D0%BA%D0%B5\"><\/span>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u043f\u043e CPC \u0441\u0442\u0430\u0432\u043a\u0435<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u042d\u0442\u0430 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0430\u044f \u0444\u0438\u0447\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0430\u0448 \u0431\u044e\u0434\u0436\u0435\u0442 \u043f\u043e \u043e\u0448\u0438\u0431\u043a\u0435. \u0422\u0435\u043f\u0435\u0440\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 CPC \u0431\u0438\u0434 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 $0.5 &#8211; \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u044b\u0441\u043e\u043a\u0438\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-6.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-6.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-6.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-6.jpg\" \/><\/picture><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A1%D0%BE%D0%BE%D0%B1%D1%89%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BE_%D0%BF%D0%B5%D1%80%D0%B5%D1%81%D1%87%D0%B5%D1%82%D0%B5_%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D0%BA%D0%B8\"><\/span>\u0421\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043e \u043f\u0435\u0440\u0435\u0441\u0447\u0435\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0412\u043e \u0432\u0440\u0435\u043c\u044f \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0438\u043b\u0438 \u0438\u043d\u0446\u0438\u0434\u0435\u043d\u0442\u043e\u0432 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u043e\u0442\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u044b. \u041c\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u043c\u043e\u0434\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u044b \u0442\u043e\u0447\u043d\u043e \u043d\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u0435.<\/p>\n<p>\u0423\u0432\u0438\u0434\u0435\u043b\u0438 \u0434\u0430\u043d\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435? \u041c\u044b \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0432\u0430\u043c \u0432\u043e\u0437\u0434\u0435\u0440\u0436\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u043d\u0435 \u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0434\u043e \u043a\u043e\u043d\u0446\u0430 \u043f\u043e\u0434\u0441\u0447\u0435\u0442\u043e\u0432.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-7.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-7.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-7.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-7.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-6-1024x344.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A4%D0%B8%D0%BA%D1%81%D1%8B\"><\/span>\u0424\u0438\u043a\u0441\u044b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041d\u0435 \u043e\u0448\u0438\u0431\u0430\u0435\u0442\u0441\u044f \u043b\u0438\u0448\u044c \u0442\u043e\u0442, \u043a\u0442\u043e \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u0435\u0442. \u0412\u043e\u0442, \u0447\u0442\u043e \u0431\u044b\u043b\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043e \u0432 \u0442\u0435\u043a\u0443\u0449\u0438\u0439 \u043f\u0435\u0440\u0438\u043e\u0434:<\/p>\n<ul>\n<li>\u0422\u0435\u043f\u0435\u0440\u044c \u0447\u0430\u0441\u0442\u044b\u0435 \u043d\u0430\u0436\u0430\u0442\u0438\u044f \u043f\u043e Draft \/ Start \u043d\u0435 \u0441\u043f\u0430\u043c\u043c\u044f\u0442 \u043d\u0435\u043d\u0443\u0436\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n<li>Dashboard \u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0430\u0435\u0442, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/li>\n<li>\u0422\u0435\u043f\u0435\u0440\u044c \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u0441\u043e\u0440\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0442\u0430\u043a, \u043a\u0430\u043a \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u043b\u0438.<\/li>\n<li>\u041d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 UX \u0444\u0438\u043a\u0441\u044b.<\/li>\n<\/ul>\n<p>\u041d\u0435 \u0442\u0435\u0440\u043f\u0438\u0442\u0441\u044f \u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f? \u0414\u043e\u0431\u0440\u043e \u043f\u043e\u0436\u0430\u043b\u043e\u0432\u0430\u0442\u044c \u0432 SSP \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%92%D0%B7%D0%B3%D0%BB%D1%8F%D0%BD%D1%83%D1%82%D1%8C_%D0%BD%D0%B0_%D0%BE%D0%B1%D0%BD%D0%BE%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F\"><\/span><a id=\"pubUpd\" class=\"sign-up-btn\" href=\"https:\/\/adv.clickadu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0412\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D0%B1%D0%BD%D0%BE%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%B0%D0%B1%D0%BB%D0%B8%D1%88%D0%B5%D1%80%D0%BE%D0%B2\"><\/span>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A1%D0%B5%D0%BA%D1%86%D0%B8%D1%8F_%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B5%D0%B9\"><\/span>\u0421\u0435\u043a\u0446\u0438\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u0443 \u043d\u0430\u0441 \u0441\u043a\u0440\u043e\u043c\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u043e\u0434\u043d\u0430\u043a\u043e \u043c\u044b \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u043c \u0437\u0430\u0432\u0435\u0441\u0442\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432 2021. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u0441\u0435\u043a\u0446\u0438\u044e \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0432 SSP Pub, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0438 \u0432 \u043a\u0443\u0440\u0441\u0435 \u0441\u0432\u0435\u0436\u0438\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439.<\/p>\n<p>\u041e\u0441\u0442\u0430\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-8.webp\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-8.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-8.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/decjan21\/decjan21-8.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/decjan21-8-1024x374.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B5%D1%84%D0%B0%D0%BA%D1%82%D0%BE%D1%80%D0%B8%D0%BD%D0%B3_%D0%BA%D0%BE%D0%B4%D0%B0_API\"><\/span>\u0420\u0435\u0444\u0430\u043a\u0442\u043e\u0440\u0438\u043d\u0433 \u043a\u043e\u0434\u0430 API<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0420\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0432 API \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432? \u0422\u043e\u0433\u0434\u0430 \u044d\u0442\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u043f\u0440\u0438\u0439\u0442\u0438\u0441\u044c \u0432\u0430\u043c \u043f\u043e \u0432\u043a\u0443\u0441\u0443. \u041c\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0440\u0435\u0444\u0430\u043a\u0442\u043e\u0440\u0438\u043d\u0433 \u043a\u043e\u0433\u0434\u0430, \u0447\u0442\u043e\u0431\u044b \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432.<\/p>\n<p>\u041d\u0435 \u0442\u0435\u0440\u043f\u0438\u0442\u0441\u044f \u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f? \u0414\u043e\u0431\u0440\u043e \u043f\u043e\u0436\u0430\u043b\u043e\u0432\u0430\u0442\u044c \u0432 SSP \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%92%D0%B7%D0%B3%D0%BB%D1%8F%D0%BD%D1%83%D1%82%D1%8C_%D0%BD%D0%B0_%D0%BE%D0%B1%D0%BD%D0%BE%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F-2\"><\/span><a class=\"sign-up-btn\" href=\"https:\/\/pub.clickadu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0412\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421 \u043d\u0430\u0441\u0442\u0443\u043f\u0438\u0432\u0448\u0438\u043c! \u0427\u0442\u043e \u0443 \u0432\u0430\u0441 \u043d\u043e\u0432\u043e\u0433\u043e? \u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f&#8230;<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[9],"tags":[35],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - 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