POPUNDER ADS

Popunder ads are a great alternative to other ad formats. The popunder advertising format is one of the oldest, but still relevant and profitable to this day. Now there are more and more ad networks that work with this type of online advertising, and more and more advertisers and webmasters are choosing popunders to increase their profits. Still, experienced ones are switching from other ad formats to pops as different products work better with specific ads.

WHAT IS A POPUNDER AD

A popunder is an advertising format that is a separate browser window or tab with advertising content that opens behind the tab the user is working with. This is a full-screen type of ad.

Let’s define the difference between popunders and tabunders, which may at first seem rather similar. A tab opens in the same window. It can open over the active tab (tab-up) or behind it (tab-under).

Popups are new browser windows that open over the main or active window.

They are thought to be more aggressive than pops which are viewed only after the active browser window is closed. All of these types use Javascript code to be displayed.

To open ads, it is often enough to click on any place on the site.

Popunders are not the only advertising format of their kind. The same type is pop-ups that appear above the tab being viewed. Thus, a popunder is a more user-friendly way to receive ads. That is, after the user finishes browsing the publisher's site and closes the browser window, the user sees an advertising popup under it.

Popunders are better at converting than popups that users try to close as quickly as possible. Despite the idea that pops disturb users, they actually convert much better in comparison to many other ad formats, sometimes reaching up to 300%+ boost in ROI.

Pops also win when we consider the problem of “blindness” or, in other words, the users’ neglect that banners and display ads suffer from. Users have to interact with popunder ads more consciously.

Keeping in mind that pops target the right audience, they have a better chance of being viewed.

All these types use Javascript code to be displayed. Pops are run on and adapted to different platforms: desktop, laptop, tablet, and mobile. Such flexibility makes them rather popular with advertisers willing to reach their audience wherever it is possible online.

Banners have problems with viewability on the mobile screen, videos may not run because of different settings and are almost useless with the sound switched off, but pops show up and work in any case, every single time!

As for the appearance, everything is obvious here - the simpler, the better:

• Title with offer
• Call button (for example, register, subscribe, download, and so on)
• Simple and short explanatory sentence
• Also, the publisher can add a time limit to their offer. For example, “20 hours left to download the app for free.”

HOW DOES POPUNDER WORK

Pops are used to generate leads. There are two popular ways to do that: via redirect, leading to the advertiser’s page with an offer, or via a pre-lander, a sort of landing page with no form to fill in but with a Call-to-Action (CTA) button.

Pre-landers are used for the purpose of playing with a user and warming them up before making a direct offer. Sometimes there can be more than one pre-lander to gain a conversion.

Let's see how it works!

The user visits the publisher's site and clicks, scrolls, or clicks a button. Thus, it activates ads. The popunder opens in a new ad window or tab. The display type depends on the user's system and browser.

The user will not close the advertising tab immediately but will run through it with his eyes so as not to miss something important or interesting.

However, it is important to understand that a popunder ad appears completely unexpectedly for the user, he does not show independent interest in this. Therefore, you can attract users to yourself through the following steps. For example:

• Ask the user to leave an email
• Prompt the user to download or install something.

Minimization of user actions is the best offer for such an advertising format as popunder.

Moreover, pay attention that your landing page loads quickly and the call is as simple and clear as possible so that the user can immediately understand what is being said.

POPUNDER EXAMPLES

Popunder advertising can be completely different. Below we have given you some examples of what popunders look like. You have already seen them many times.

BENEFITS OF POPUNDER ADS

You know, popunder ads have their own pros and cons. Still, in many cases, the cons seem to be not so scary compared to the benefits from the pros. That is why thousands of brand promoters, affiliates, and networks choose pops as a great tool to increase their profits! So here are the benefits:

• Ease of campaign launch
  To launch an advertising campaign, you only need a page on your website. Run your ad in 2 minutes.
• Quick understanding of the ad format
  With a shortcut to conversions, you'll learn and get familiar with affiliate marketing faster.
• Lack of advertising blindness
  Since this is a separate tab and not a pop-up window, it is more likely that the user will not close your ad right away. Moreover, they are really hard not to notice.
• Suitable for any device
  This advertising format is adapted to any device - computer, tablet, mobile phone, and others.
• Use for website monetization
  Popunder ads don't really spoil the look of the site, and users won't remember which website they got the ad tab from.
• The volume of the popunder traffic is quite high. Push notifications still dominate mostly, but popunder traffic reach is really impressive at many GEOs and offers types, and all networks accept such traffic.
• It is not expensive. While other formats might have money issues, popunder is recommended for newbies with low budgets. It’s really easy to set up the campaign, the quality of traffic is ok, and it is really cheap.
• High CR for advertisers and CPM for publishers
• Compatible with any kind of website
• Can be combined with other ad formats
• Is a good alternative to Google Adsense
• Good price for the traffic
• Available on models: CPM, SmartCPM & SmartCPA
• Equipped with IT fraud system and bot filter

How to test your popunder campaign

Popunder ads have a decent amount of traffic. That’s why if you don’t take a serious approach to the testing process you can lose a huge amount of money. Use this guide to perform an effective testing process for your campaigns.

1. Find a suitable offer for Popunder traffic
   It is obvious that not all of the offers can accept popunder traffic. There are certain requirements for each of the offers you want to promote. So if you want to start with popunder traffic, make sure you follow all arrangements or contact the affiliate network manager to get the best-performing offers for pops.
2. Set up the landing page
   The main in popunder advertising is that users are not always willing to move straight to the offer page. It is important to warm them up so they will be interested in your offer and more likely will perform the required conversion. If you want to create a pre-lander - start from scratch or use a landing page builder with customized built pages.
   With popunder traffic and a pre-lander, you definitely will get more conversions and will filter users who are not interested in your offer at all.
3. Set up the targeting
   Popunder ads have a very high traffic volume, so if you don’t want to waste your money you need to segment users for different campaigns.

Set up your GEOs. Divide them by region where your offer performs the best. If your offer is acceptable worldwide, it doesn’t mean you don’t need to narrow your targeting. Each country performs differently, and you need to test your popunder campaigns separately.

Don’t forget to check the device segmentation. You have a desktop, tablet, and mobile to test the campaign's performance. Each of them has its own pros and cons, and the gap in efficiency might be colossal. Focus on one device type or test the performance separately.

Check source quality and visit frequency. If you don’t want to waste tons of money showing your ads permanently, you need to set up a visit frequency. It means that you will limit the number of times when a user sees your popunder ad. Try to keep your popunder ads frequency from one to three views per day.

If we talk about source quality, in Clickadu you can choose from high, medium, low, and remnant source options. Of course, to create high-performing popunder campaigns you need to choose a high category. If you want to test small budgets and scale your campaign in the future - stick with the medium category and develop your campaigns.

BEST NICHES FOR POP ADS

The situation with popunder niches is similar to in-page ads and push-up ads. However, you need to understand that the most profitable verticals are constantly changing, and each ad network has its own trends among offers. Popunder ads traffic is universal, and you can make it work on different verticals, GEOs, and targetings. But still, there are several options that are popular now and will be relevant for a time:

• Antivirus and other assistants for devices
• E-commerce
• Hobby
• Education
• Desktop Downloads
• Mobile Downloads
• Gambling
• Adult
• Dating
• Coupons
• Beauty
• Health
• Sweepstakes
• Pin submits
• APK
• Social entertainment

As with the verticals, popunder works well on different GEOs. Mention your audience and offer a type. High payout offers work well at tier 1 GEOs, while mid offers can do well at any tier GEO. Remember that traffic costs are different at each GEO you choose.
For popunder ads, we advise starting with tier 3 GEOs and APAC region. It is a high-converting region for many verticals, and traffic is quite cheap.

Indeed, the relevance of the vertical depends on trends and the situation in the world. For example, now such verticals as antiviruses or cleaners have become more popular and profitable than ever. People actually spend a lot of time at home or at work. Now everything is so automated that all the work is on the computer. Moreover, due to the coronavirus quarantine, the demand for remote work has increased. Therefore, people need a fast and clean device.

START WITH THE BEST POPUNDER ADS NETWORK - CLICKADU

So, demand is growing together with the market, and you’d better not miss any opportunity to get the most out of it. At Clickadu we have a large volume of popunder traffic for 240+ GEOs, great rates, and everything you need to start gaining money on popunder ads.

Create and launch your own popunder campaign with Clickadu!

How to start