{"id":249,"date":"2020-12-27T17:42:23","date_gmt":"2020-12-27T14:42:23","guid":{"rendered":"https:\/\/www.clickadu.com\/es\/?p=249"},"modified":"2024-07-23T16:18:14","modified_gmt":"2024-07-23T13:18:14","slug":"sspaugust","status":"publish","type":"post","link":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust","title":{"rendered":"Actualizaciones de agosto de la plataforma SSP"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Queridos_companeros\"><\/span>Queridos compa\u00f1eros,<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hace mucho tiempo que no hablamos sobre las actualizaciones de la plataforma de autoservicio Clickadu. \u00bfQu\u00e9 estamos haciendo?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nuevas_responsabilidades_fiscales\"><\/span>Nuevas responsabilidades fiscales<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>En caso de que os hay\u00e1is perdido la actualizaci\u00f3n m\u00e1s importante, Clickadu ahora\u00a0<b>est\u00e1 sujeto al IVA<\/b>, por lo que hemos publicado algunas actualizaciones con respecto a ello tanto para anunciantes como para editores.<\/p>\n<p>\u00bfQu\u00e9 significa esto para ti? No mucho si no eres un residente o una empresa de la UE. Pero dice que tenemos intenciones muy serias para este negocio.<\/p>\n<p>Si eres residente de la UE, ya sabes lo que es. Pero, puedes leer m\u00e1s sobre\u00a0<a class=\"date-text\" href=\"https:\/\/www.clickadu.com\/blog\/vat\" target=\"_blank\" rel=\"noopener noreferrer\">ello aqu\u00ed<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Plataforma_de_autoservicio_para_anunciantes\"><\/span>Plataforma de autoservicio para anunciantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Crea_tu_campana_paso_a_paso\"><\/span>Crea tu campa\u00f1a paso a paso<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Un nuevo formulario de creaci\u00f3n de campa\u00f1as evita que te distraigas con elementos y opciones adicionales y te permite crear campa\u00f1as en unos pocos pasos importantes. Se supone que eso hace que el proceso de creaci\u00f3n de campa\u00f1as sea f\u00e1cil y c\u00f3modo. Adem\u00e1s, est\u00e1 adaptado a los dispositivos m\u00f3viles para que puedas hacerlo donde quieras.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img1.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img1.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img1.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img1.jpg\" \/><\/picture><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1427 size-large\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img1-1024x446.webp\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img1-1024x446.webp 1024w, https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img1-300x131.webp 300w, https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img1-768x334.webp 768w, https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img1.webp 1431w\" alt=\"\" width=\"1024\" height=\"446\" \/><\/div>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nuevos_tokens_de_seguimiento\"><\/span>Nuevos tokens de seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Para que realices el seguimiento de m\u00e1s detalles de tus campa\u00f1as de notificaciones push, hemos implementado algunos tokens de seguimiento que pueden ayudarte.<\/p>\n<p>El token &#8216;cohort&#8217; pasar\u00e1 la informaci\u00f3n sobre la &#8216;actividad del usuario&#8217;.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img2.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img2.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img2.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img2.jpg\" \/><\/picture><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img2.webp\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img3.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img3.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img3.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img3.jpg\" \/><\/picture><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1423 size-full\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img3.webp\" sizes=\"(max-width: 481px) 100vw, 481px\" srcset=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img3.webp 481w, https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img3-300x105.webp 300w\" alt=\"\" width=\"481\" height=\"168\" \/><\/div>\n<p>El token\u00a0<b>pn_type<\/b>\u00a0indicar\u00e1 el tipo de notificaci\u00f3n push: Inpage Push o Native Push.<br \/>\nLos dos tokens est\u00e1n disponibles debajo de la entrada de la URL de destino. Para solicitarlos solo hace falta hacer clic en ellos.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img4.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img4.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img4.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img4.jpg\" \/><\/picture><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1421\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img4.webp\" alt=\"\" width=\"148\" height=\"39\" \/><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Objetivos_por_SO_actualizados\"><\/span>Objetivos por SO actualizados<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u00bfBuscas usuarios con sistemas operativos actualizados? Ahora puedes apuntar a la versi\u00f3n de iPad\\iOS 14 mediante la segmentaci\u00f3n del sistema operativo.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img5.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img5.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img5.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img5.jpg\" \/><\/picture><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1419\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img5-300x153.webp\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img5-300x153.webp 300w, https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img5.webp 558w\" alt=\"\" width=\"300\" height=\"153\" \/><\/div>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Actualizaciones_de_usabilidad_de_SSP\"><\/span>Actualizaciones de usabilidad de SSP.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tenemos en cuenta los problemas de usabilidad que nuestras actualizaciones han provocado. Si hay algo que podamos mejorar, d\u00ednoslo.<\/p>\n<p>\u00bfEst\u00e1s deseando probar estas nuevas actualizaciones? Ya est\u00e1n disponibles para ti en la p\u00e1gina de la\u00a0<a class=\"date-text\" href=\"https:\/\/adv.clickadu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plataforma de autoservicio<\/a>\u00a0para anunciantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Plataforma_de_autoservicio_para_editores\"><\/span>Plataforma de autoservicio para editores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Actualizaciones_de_la_API\"><\/span>Actualizaciones de la API<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Buenas noticias para los usuarios de la API. Ahora se puede a\u00f1adir una consulta de &#8216;zona horaria&#8217;. Hay m\u00e1s. Ahora, la consulta groupBy tiene el atributo &#8220;hour&#8221; (hora). Y todo est\u00e1 condimentado con una nueva y genial gu\u00eda para la API.<\/p>\n<div class=\"text-center\"><picture class=\"\"><source srcset=\"\/static\/images\/news-img\/sspaugust\/img6.webp\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img6.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img6.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img6.jpg\" \/><\/picture><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img6.webp\" \/><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Filtros_mas_convenientes\"><\/span>Filtros m\u00e1s convenientes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hemos actualizado los globos de ayuda y la b\u00fasqueda de los filtros. A\u00f1ade el filtro que quieras para elegirlo.<\/p>\n<div class=\"text-center\"><img decoding=\"async\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/08\/img7-300x212.webp\" \/><picture class=\"\"><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/sspaugust\/img7.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/sspaugust\/img7.jpg\" \/><\/picture><\/div>\n<p>\u00bfEst\u00e1s deseando probar estas nuevas actualizaciones? Ya est\u00e1n disponibles para ti en la p\u00e1gina de la\u00a0<a class=\"date-text\" href=\"https:\/\/pub.clickadu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plataforma de autoservicio<\/a>\u00a0para editores.<\/p>\n<div class=\"georgii\">\n<div class=\"author_photo_wrapp\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Queridos compa\u00f1eros, Hace mucho tiempo que no hablamos sobre las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[9],"tags":[49],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualizaciones de agosto de la plataforma SSP<\/title>\n<meta name=\"description\" content=\"\u00bfQue ha cambiado?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualizaciones de agosto de la plataforma SSP\" \/>\n<meta property=\"og:description\" content=\"\u00bfQue ha cambiado?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust\" \/>\n<meta property=\"og:site_name\" content=\"Clickadu-ES\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-27T14:42:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-23T13:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.clickadu.com\/es\/wp-content\/uploads\/sites\/23\/2023\/09\/sspaugust-4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust\",\"url\":\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust\",\"name\":\"Actualizaciones de agosto de la plataforma SSP\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickadu.com\/es\/#website\"},\"datePublished\":\"2020-12-27T14:42:23+00:00\",\"dateModified\":\"2024-07-23T13:18:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/40f7f05461d36da8e3e9b03090d23cf9\"},\"description\":\"\u00bfQue ha cambiado?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clickadu.com\/es\/blog\/sspaugust#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Pagina de inicio\",\"item\":\"https:\/\/www.clickadu.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualizaciones de agosto de la plataforma SSP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clickadu.com\/es\/#website\",\"url\":\"https:\/\/www.clickadu.com\/es\/\",\"name\":\"Clickadu-ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clickadu.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/40f7f05461d36da8e3e9b03090d23cf9\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2c9589a216f3bf739dcb50e24ff0832f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2c9589a216f3bf739dcb50e24ff0832f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.clickadu.com\/es\/blog\/author\/admin\"},false]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Actualizaciones de agosto de la plataforma SSP","description":"\u00bfQue ha cambiado?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust","og_locale":"en_US","og_type":"article","og_title":"Actualizaciones de agosto de la plataforma SSP","og_description":"\u00bfQue ha cambiado?","og_url":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust","og_site_name":"Clickadu-ES","article_published_time":"2020-12-27T14:42:23+00:00","article_modified_time":"2024-07-23T13:18:14+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/new.clickadu.com\/es\/wp-content\/uploads\/sites\/23\/2023\/09\/sspaugust-4.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust","url":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust","name":"Actualizaciones de agosto de la plataforma SSP","isPartOf":{"@id":"https:\/\/www.clickadu.com\/es\/#website"},"datePublished":"2020-12-27T14:42:23+00:00","dateModified":"2024-07-23T13:18:14+00:00","author":{"@id":"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/40f7f05461d36da8e3e9b03090d23cf9"},"description":"\u00bfQue ha cambiado?","breadcrumb":{"@id":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clickadu.com\/es\/blog\/sspaugust"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clickadu.com\/es\/blog\/sspaugust#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Pagina de inicio","item":"https:\/\/www.clickadu.com\/es\/"},{"@type":"ListItem","position":2,"name":"Actualizaciones de agosto de la plataforma SSP"}]},{"@type":"WebSite","@id":"https:\/\/www.clickadu.com\/es\/#website","url":"https:\/\/www.clickadu.com\/es\/","name":"Clickadu-ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clickadu.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/40f7f05461d36da8e3e9b03090d23cf9","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clickadu.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2c9589a216f3bf739dcb50e24ff0832f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c9589a216f3bf739dcb50e24ff0832f?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.clickadu.com\/es\/blog\/author\/admin"},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":21,"sum_votes":59},"acf":[],"_links":{"self":[{"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/posts\/249"}],"collection":[{"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":3,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/posts\/249\/revisions\/417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/media\/251"}],"wp:attachment":[{"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickadu.com\/es\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}