{"id":117,"date":"2021-01-11T15:39:52","date_gmt":"2021-01-11T12:39:52","guid":{"rendered":"https:\/\/www.clickadu.com\/es\/?p=117"},"modified":"2024-07-23T16:18:07","modified_gmt":"2024-07-23T13:18:07","slug":"useruniq","status":"publish","type":"post","link":"https:\/\/www.clickadu.com\/es\/blog\/useruniq","title":{"rendered":"Funci\u00f3n de identificaci\u00f3n de usuarios"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Estimados_socios\"><\/span>Estimados socios:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En esta era del desarrollo masivo de tecnolog\u00edas, casi todos los usuarios utilizan varios dispositivos, desde tel\u00e9fonos m\u00f3viles hasta ordenadores port\u00e1tiles. Este curso es de gran importancia para que los anunciantes involucren a todos los posibles usuarios\u00a0<b>\u00fanicos<\/b>.<\/p>\n<p>\u00bfQu\u00e9 puede ofrecer Clickadu para solucionar esta cuesti\u00f3n? Nos gustar\u00eda representar un nuevo enfoque en la orientaci\u00f3n precisa de los anuncios: la &#8220;funci\u00f3n de identificaci\u00f3n del usuario&#8221;. La UIF permite a los anunciantes elegir entre la frecuencia de\u00a0<b>cookies, IP o dispositivos<\/b>\u00a0mientras crean una campa\u00f1a (aquella que le va mejor o la que m\u00e1s confianza le da).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_nos_ayuda\"><\/span>\u00bfC\u00f3mo nos ayuda?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un tipo de identificaci\u00f3n\u00a0<b>adecuadamente configurada<\/b>\u00a0le permite obtener m\u00e1s\u00a0<b>usuarios \u00fanicos y ahorrar<\/b>\u00a0en\u00a0<b>presupuesto publicitario<\/b>. Cada tipo tiene sus pros y sus contras y depende de la geolocalizaci\u00f3n de tr\u00e1fico deseada, la plataforma y el tipo de conexi\u00f3n. Lea m\u00e1s sobre los tipos de identificaci\u00f3n\u00a0<a class=\"date-text\" href=\"https:\/\/support.clickadu.com\/en\/articles\/6234884-what-is-an-ad-frequency-capping\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>\u00a0(pero no olvide probar esta funci\u00f3n).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFDonde_encontrarla\"><\/span>\u00bfD\u00f3nde encontrarla?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La funci\u00f3n ya est\u00e1 disponible para usted en el formulario de creaci\u00f3n de nuevas campa\u00f1as (secci\u00f3n de Precios).<\/p>\n<picture class=\"\"><source srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" data-srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/useruniq-exam.jpg\" \/><\/picture><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clickadu.com\/es\/wp-content\/uploads\/sites\/23\/2023\/09\/useruniq-exam-3.webp\" \/><\/p>\n<p>\u00bfNo puede esperar a probar esta funci\u00f3n para atraer a m\u00e1s usuarios? Bienvenido a la plataforma de autoservicio de Clickadu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estimados socios: En esta era del desarrollo masivo de tecnolog\u00edas,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[5],"tags":[51],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-advertisers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funci\u00f3n de identificaci\u00f3n de usuarios<\/title>\n<meta name=\"description\" content=\"Involucre a usuarios \u00fanicos con la nueva opci\u00f3n de\" \/>\n<meta name=\"robots\" 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