{"id":313,"date":"2023-09-16T19:49:29","date_gmt":"2023-09-16T16:49:29","guid":{"rendered":"https:\/\/www.clickadu.com\/es\/?page_id=313"},"modified":"2025-10-29T17:13:18","modified_gmt":"2025-10-29T14:13:18","slug":"preroll","status":"publish","type":"page","link":"https:\/\/www.clickadu.com\/es\/preroll","title":{"rendered":"Anuncios pre-roll"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2619 size-full\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/09\/preroll.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"body-news\">\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_formato_de_video_publicitario\"><\/span>\u00bfQu\u00e9 es un formato de v\u00eddeo publicitario?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El pre-roll es un v\u00eddeo promocional que se muestra antes del inicio del contenido principal del v\u00eddeo.<br \/>\nPublicar un anuncio previo al contenido permite captar mejor al p\u00fablico en el proceso de toma de decisiones.<br \/>\nLa opci\u00f3n para omitir el contenido del anuncio aparece despu\u00e9s de ver el v\u00eddeo promocional durante 5 segundos.<br \/>\nSin embargo, aproximadamente la mitad de los espectadores ven el v\u00eddeo hasta el final, pese a poder saltarlo.<br \/>\nLa probabilidad de tener \u00e9xito en la conversi\u00f3n es directamente proporcional a la calidad de la creatividad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona\"><\/span>\u00bfC\u00f3mo funciona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El usuario hace clic en el v\u00eddeo. El v\u00eddeo publicitario pre-roll se muestra al espectador y el bot\u00f3n \u00abSaltar anuncio\u00bb aparece 5 segundos despu\u00e9s. Despu\u00e9s de tocar el pre-roll, el usuario va a la p\u00e1gina de destino.<\/p>\n<p>Mejora el recuerdo de los anuncios, el conocimiento de la marca y la intenci\u00f3n de compra con anuncios pre-roll breves y atractivos.<\/p>\n<div class=\"text-center\">\n<picture class=\"\"><source srcset=\"\/static\/images\/formats\/preroll1.webp\" data-srcset=\"\/static\/images\/formats\/preroll1.webp\" \/><\/picture>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2617 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/09\/preroll1.webp\" alt=\"\" width=\"261\" height=\"360\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2615 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/09\/preroll2.webp\" alt=\"\" width=\"252\" height=\"360\" \/><\/h3>\n<picture class=\"\"><img class=\"fade-in\" srcset=\"\/static\/images\/formats\/preroll1.webp\" alt=\"\" data-srcset=\"\/static\/images\/formats\/preroll1.jpg\" \/>\u00a0<\/picture>\u00a0<picture class=\"\"><source srcset=\"\/static\/images\/formats\/preroll2.webp\" data-srcset=\"\/static\/images\/formats\/preroll2.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/formats\/preroll2.webp\" alt=\"\" data-srcset=\"\/static\/images\/formats\/preroll2.jpg\" \/><\/picture>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_apariencia_tiene\"><\/span>\u00bfQu\u00e9 apariencia tiene?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"text-center\">\n<picture class=\"\"><source srcset=\"\/static\/images\/formats\/preroll3.webp\" data-srcset=\"\/static\/images\/formats\/preroll3.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/formats\/preroll3.webp\" alt=\"\" data-srcset=\"\/static\/images\/formats\/preroll3.jpg\" \/><\/picture>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2613 size-full\" src=\"https:\/\/www.clickadu.com\/wp-content\/uploads\/2023\/09\/preroll3.webp\" alt=\"\" width=\"331\" height=\"360\" \/><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas_de_los_anuncios_pre-roll\"><\/span>Ventajas de los anuncios pre-roll:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Las ventajas del formato de v\u00eddeo se encuentran en la amplia gama de ideas promocionales. En este momento, m\u00e1s de 4000 millones de personas est\u00e1n viendo v\u00eddeos a trav\u00e9s de Internet, por lo que la publicidad en v\u00eddeo ofrece un gran potencial de alcance.<\/p>\n<ul>\n<li>Alto \u00edndice de entrega y conversi\u00f3n<\/li>\n<li>El eCPM comienza desde 0,3 $ y, en los pa\u00edses del Nivel 1, el precio es de 1 $ aproximadamente<\/li>\n<li>Etiqueta JS pre-roll compatible con todos los reproductores de v\u00eddeo conocidos<\/li>\n<li>Direccionamiento magistral<\/li>\n<li>Disponible en los modelos de precios: CPM, CPC y SmartCPA y<\/li>\n<\/ul>\n<p>Clickadu ofrece y es compatible con casi todos los formatos populares de v\u00eddeo web, como:\u00a0<b>MP4, WMV, AVI, MOV &amp; FLV<\/b>.<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Como_empezar\"><\/span>C\u00f3mo empezar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"row text-center\">\n<div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 how-to-start\">\n<h3><span class=\"ez-toc-section\" id=\"Editores\"><\/span>Editores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los editores disponen de un c\u00f3digo en el panel de control<\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/pub.clickadu.com\/auth\/signUp\" target=\"_blank\" rel=\"noopener noreferrer\">Monetiza ahora<\/a><\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 how-to-start\">\n<h3><span class=\"ez-toc-section\" id=\"Anunciantes\"><\/span>Anunciantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ya puedes crear campa\u00f1as de anuncios pre-roll en la plataforma de autoservicio<\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/adv.clickadu.com\/auth\/signUp\" target=\"_blank\" rel=\"noopener noreferrer\">Empezar<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfQu\u00e9 es un formato de v\u00eddeo publicitario? El pre-roll&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"formats.php","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Preroll<\/title>\n<meta name=\"description\" content=\"Los anuncios de video preroll de Clickadu ofrecen una forma poderosa de llegar a su audiencia objetivo. 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