{"id":135,"date":"2021-01-11T17:25:34","date_gmt":"2021-01-11T14:25:34","guid":{"rendered":"https:\/\/www.clickadu.com\/de\/?p=135"},"modified":"2024-07-23T16:28:53","modified_gmt":"2024-07-23T13:28:53","slug":"useruniq","status":"publish","type":"post","link":"https:\/\/www.clickadu.com\/de\/blog\/useruniq","title":{"rendered":"Nutzeridentifikationsfunktion"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Sehr_geehrte_Partner\"><\/span>Sehr geehrte Partner,<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In der Zeit der Massenentwicklung von Technologien hat fast jeder Nutzer mehrere Ger\u00e4te, von Mobiltelefonen bis hin zu tragbaren Computern. Eine solche Entwicklung macht es f\u00fcr Werbetreibende sehr wichtig, jeden m\u00f6glichen\u00a0<b>einzelnen<\/b>\u00a0Nutzer (Unique User) einzubeziehen.<\/p>\n<p>Was kann Clickadu bieten, um dieses Problem zu l\u00f6sen? Wir m\u00f6chten einen neuen Weg in der pr\u00e4zisen Anzeigenausrichtung einschlagen \u2013 &#8220;Nutzeridentifikationsfunktion (user identification feature)&#8221;. Mit UIF k\u00f6nnen Werbetreibende beim Erstellen einer Kampagne zwischen der H\u00e4ufigkeit von\u00a0<b>Cookies\/IPs\/Ger\u00e4ten<\/b>\u00a0w\u00e4hlen (je nachdem, welche f\u00fcr Sie am besten geeignet ist oder auf welche Sie sich am meisten verlassen).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wie_hilft_sie\"><\/span>Wie hilft sie?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Der\u00a0<b>entsprechend konfigurierte<\/b>\u00a0Identifikationstyp erm\u00f6glicht es Ihnen, mehr\u00a0<b>einzelne Nutzer<\/b>\u00a0zu gewinnen und bei Ihrem\u00a0<b>Werbebudget<\/b>\u00a0zu sparen. Jeder Typ hat seine eigenen Vor- und Nachteile und h\u00e4ngt von der gew\u00fcnschten Geolokalisierung des Traffic, der Plattform und dem Verbindungstyp ab. Lesen Sie\u00a0<a class=\"date-text\" href=\"https:\/\/support.clickadu.com\/en\/articles\/6234884-what-is-an-ad-frequency-capping\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>\u00a0mehr \u00fcber Identifikationstypen (aber vergessen Sie nicht, diese Funktion auszuprobieren).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wo_finde_ich_sie\"><\/span>Wo finde ich sie?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Die Funktion ist bereits im neuen Formular zur Kampagnenerstellung (Preisabschnitt) f\u00fcr Sie verf\u00fcgbar.<\/p>\n<picture class=\"\"><source srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" data-srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" \/><img class=\"fade-in\" srcset=\"\/static\/images\/news-img\/useruniq-exam.webp\" alt=\"\" data-srcset=\"\/static\/images\/news-img\/useruniq-exam.jpg\" \/><\/picture><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clickadu.com\/de\/wp-content\/uploads\/sites\/19\/2021\/01\/useruniq-exam-1.webp\" \/><\/p>\n<p>M\u00f6chten Sie diese Funktion gerne ausprobieren, um mehr Nutzer zu gewinnen? Willkommen auf der Self-Serve-Plattform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sehr geehrte Partner, In der Zeit der Massenentwicklung von Technologien&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[5],"tags":[47],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-advertisers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nutzeridentifikationsfunktion<\/title>\n<meta name=\"description\" content=\"Binden Sie einzelne Nutzer mit der neuen \u201eFrequenz\u201c-Option ein\" \/>\n<meta name=\"robots\" content=\"index, follow, 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