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如何明智地选择RTB流量来源?

我们确信您熟悉RTB(实时竞价),它是一种程序化的动态系统,可使您根据展示次数购买广告资源。 了解情况的人采用这项技术以使流量购买过程自动化,最大程度地减少其中的人为因素,从而尽可能地降低您的业务成本。 但是,现在越来越多的RTB流量提供商在市场上出现。问题就在此时产生:选择提供商时需要注意什么? 以下为选择RTB流量来源时避免犯错的5大技巧 技巧1 要特别注意流量品质。 一些交易所转售其它交易所的流量或不可靠来源的流量。在这种情况下,最安全的选项是选择因与直接发布商合作而知名的网络。这样可以最大程度地降低购买低品质流量的风险。 技巧2 选择简单的整合。 选择一个支持常用且被普遍接受的RTB标准的网络 — 例如,有据可查的Open…

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