Since 2018 gambling and online betting came out of the shadows and became regulated in nearly half of USA states. What does this mean for digital marketing? Well, to begin with, brand owners now can officially promote their products and get licence as well as affiliates and media buyers can freely advertise it and earn!

Thanks to this, we now officially can open our ad feed and policy for iGaming offers listed below 15 states of the United States.

Here’s the list:

Online casinos

  • New Jersey
  • Pennsylvania
  • Michigan
  • West Virginia
  • Delaware

Online poker

  • New Jersey
  • Pennsylvania
  • Michigan
  • West Virginia
  • Nevada

Sportbetting and Fantasy betting

  • New Jersey
  • Pennsylvania
  • Illinois
  • Michigan
  • Virginia
  • Colorado
  • Tennessee
  • Indiana
  • West Virginia
  • Iowa
  • New Hampshire
  • Nevada
  • Oregon
  • Rhode Island
  • Montana

How to set up my campaign correctly?

Inside our Self-Serve Platform for advertisers you can engage the target audience by choosing the state and / or city you need.

  1. Go to the campaign creation form
  2. Choose the ‘Pricing’ section there and type down United States as your desired country
  3. Then switch to 'Targeting' tab and enter the names of the states you are interested in

And don't forget to adjust the rest of the settings. That's all!

Of course we couldn't leave you without some tips to make your campaigns effective and profitable.

Tip #1 Since we've opened our ad feed for iGaming offers in the US just recently - the audience is fresh, so don't hesitate to hit them heavily with your best creative setups.

Tip #2 You can go with classic and challenging CTA-wise creatives: for push - a catchy message for a user which will get him involved straight away into the game or will be attached to some sport event or big brize pool game; for pops - a landing page leading straight to the registration, combined with some benefits, or a short sport/gambling review about the brand itself or a player who just got lucky to win. Success stories working fine from state to state.

Don't forget about diversity and inclusion - stories told by people of different nations on your creatives will make 'em more user-friendly.

Tip #3 Split-test with different ad formats and approaches - don't just drive traffic onto affiliate link to the reg page via pop's (at least use push with simple creative). Each state performing differently, has different competition levels and traffic volume, so don't hesitate to contact our BD George in order to get exact data.

Take a look at volumes and average CPM/CPC rates for Popunder, Push Notifications and Video Pre-Roll advertising formats:

Want to get more gambling&betting insights? Read the expert article that'll help you not get lost in the seem-to-be-so-hard process of choosing formats/creatives/approaches/GEOs and other important elements when working with this vertical.

Last but not least: our moderation team may (and will) ask you for documents confirming your right to promote such offers. So be prepared to provide us with it.

Ready to promote your gambling/betting offers? Then go to our Self-Serve Platform.

Clickadu Team